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A confirmation email with an "undo" link fixes that problem as well.
This seems like an extreme edge case as far as problems go, and can be absolutely infuriating when a user doesn't want to get mailed anymore.
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That actually drives me nuts about Mailchimp in particular, and I've seen a good number of folks grouse about it on Twitter. Interesting to see someone having the complete opposite opinion about them.
The only such notices I've been truly annoyed by are the ones that say "now please wait 6-8 weeks for your unsubscribe request to be processed". Otherwise, it's really a very small thing to deal with. And it can be nice to have that email in your archive for future reference, like if they start spamming you again.
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I knew someone would say that, but no it's not (not even close!) because it was just a way to stop the stream of garbage without offending someone in a delicate situation. There was no component of aggression.
I guess you're entitled to your opinion, but unsubscribing someone from a newsletter because you don't want them to see things they might want to forward to you is definitely passive aggressive in my book (and also not terribly nice, IMHO).
----
If your friend or colleague has forwarded this to you
and you would like to SUBSCRIBE to our mailing list,
click here.
If you are the subscriber (THEIR@EMAIL.ADDRESS) and
would like to unsubscribe, click here.
----
It doesn't prevent malicious unsubscription, but help to prevent or reverse accidental unsubscriptions of the type in the article. It also "works" in all email clients.
It's sad that only Gmail, and no other email clients, sanitize HTML email to ensure that stuff like this is not possible.
After reading the linked article and thinking WTF-hows-that-supposed-to-work, then reading the linked article, and reading the linked article again, I think I found the big caveat: It relies on unstandardized undocumented behavior of some email clients. Specifically, it doesn't work in Gmail. But the problem actually seems real, makes me glad that I am not an email marketer. If you provide a one-click unsubscribe to…
If you're used to HTML5 and CSS3, HTML for email will make your eyes bleed. Many CSS2 (!) attributes have quirks, few are cross-email client compatible. It's recommended that you inline your CSS, rather than using a block, to ensure that it works as widely as possible. Even the
tag is considered a no-no as not every client renders it properly.
So while this doesn't work in Gmail, the
tag doesn't work in Yahoo!. #fml
One less technical way I've seen this handled is with a footer something like: ---- If your friend or colleague has forwarded this to you and you would like to SUBSCRIBE to our mailing list, click here. If you are the subscriber (THEIR@EMAIL.ADDRESS) and would like to unsubscribe, click here. ---- The unsubscribe page also has large text with the e-mail address that has been unsubscribed and an undo button, and the u…
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When I click "unsubscribe", I expect to be unsubscribed. If I just get a page that invites me to enter my email, which the page should know already, I find it's easier, and vastly more satisfying, just to mark the mail as spam.
Ok, if we are going to start using that "mark as spam" button to punish people, maybe then I should go sign up for your comms.io "tell me when the product is ready" mailing list using a bunch of Hotmail and Gmail accounts, and mark your messages spam on all of them when I receive them. I mean, if we are going to use that button to feel "satisfied" by punishing others whose business practices we or actions we disagree…
Actually, spammy behaviour by "legitimate" senders should be punished, and they will get the message. Unsubscribe should be one-click - email users have enough on their plates already, and if I have done something, however small, to improve the behaviour of mailers, I feel great about that.