Earlier quoted context omitted.
Spot on. Those figures make me shiver. Branding is just not worth it on food when you know about the details. Small rant: I stopped buying brands years ago, avoid supermarkets like the plague and don't buy ready meals. Instead I purchase from wholesalers in bulk and grow a few expensive things (chillis, peppers, tomatoes, herbs etc). Granted I have to buy beans in 2kg tins and pasta by the 5kg bag from the wholesaler…
Well, you have an economy of scale. 5 people. For me, I think it is cheaper just to buy at the super market and buy ready meals.
You can cook well for one using the same method as I use. You just need a freezer :)
growing your own is a form of therapy as well - a context switch from technology and fast paced lifestyle.