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Ethical Cold Outreach

blog.val.town

71–76 of 76 posts

Re: Ethical Cold Outreach

#71
post #23

The comments on cold outreach on HN are always going to be negative. I assume the majority of us here are developers and go to insane lengths to block "spammers". That said, even YC (can't find the exact Dalton + Michael episode) encourages cold outreach. If it didn't work, people wouldn't still be doing it.

> If it didn't work, people wouldn't still be doing it. The same can be said for all sorts of activities, from the illegal and unethical to the mundane. Although, to be fair, you're right. Which is why I actively make it my goal to make doing cold sales outreach more costly to the companies doing it than if they had done nothing at all. A BDR cold emailing me is a pretty good way to make sure your software does not g…

You sound insufferable

Re: Ethical Cold Outreach

#72

Earlier quoted context omitted.

> It's still not cool. Don't do it. So nobody is allowed to try to contact you about any product or service they genuinely think you might be interested in?

That is the law here in EU. Unsolicited commercial email is forbidden. Even if I have done business with you in the past, you are not allowed to contact me about something else. Unless I have explicitly and freely given my consent, and you can document that. That is a good law, and keeps the amount of spam somewhat down.

That isn't true for B2B

Re: Ethical Cold Outreach

#73
post #44

Earlier quoted context omitted.

> If it didn't work, people wouldn't still be doing it. The same can be said for all sorts of activities, from the illegal and unethical to the mundane. Although, to be fair, you're right. Which is why I actively make it my goal to make doing cold sales outreach more costly to the companies doing it than if they had done nothing at all. A BDR cold emailing me is a pretty good way to make sure your software does not g…

> I'm very likely going to cost their privacy/compliance team…time What might this look like for you? (I don’t cold email except thanks or say questions btw, but I am curious!)

Probably some GDPR requests to remove their email and other personal information from their databases.

Re: Ethical Cold Outreach

#74

Earlier quoted context omitted.

How about if I'm interested in going out and getting something I look it up on my own time? Just don't tell me about it.

Congratulations, you just confirmed the need for SEO in all its forms.

Not all SEO is deceitful. Yes, it is useful for me for the website for your product to appear in relevant searches.

Re: Ethical Cold Outreach

#75

Earlier quoted context omitted.

Congratulations, you just confirmed the need for SEO in all its forms.

Lmao “if I need it I’ll just Google it and give my business to whoever paid the most to show up on the first page, thankfully those people don’t also spend tons on advertising too”

That's more than a little bit of a strawman. I would expect most people would shop around and do some research (now, comparison and review websites are also now a cesspool of spam and misshapen incentives, but at least that's only annoying while I'm researching what to buy. If companies only spent their advertising budget on SEO and buying reviews I would be fair bit happier)

Re: Ethical Cold Outreach

#76
post #70

Earlier quoted context omitted.

Regularly enforced against who? Let's say some company or "entrepreneur" sitting in an office in Palo Alto or in his house in the Philippines wants to sell a SaaS app they vibe coded in a week. They use AI to create a marketing email and list of targets. They blast it out and it lands in the inbox of some dude in Germany. Do you really think the company or individual is going to ever face any consequences for sending…

If they ever want to have a presence in Germany, yes

Why would they ever want to have a presence in Germany when they can sell digital products and services to anyone, anywhere, Germany included, from wherever they're located?

The bottom line is that in the real world, some random "entrepreneur" or SME sending an unsolicited "Hey software guy, I have a service you might be interested in" email to somebody in Germany isn't ever going to cause them trouble.

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