Earlier quoted context omitted.
Their main bread and butter is components for cars and ebikes, their (power) tools / DIY stuff is like 22% of their business. Or so I learned just now.
as an aside, I have a shimano e-bike and a bosch one, and the bosch one is leagues superior. Which feels weird when you consider the pedigree of shimano, but it makes sense when you think what kind of internals an ebike motor would need.. I guess.
A few years between each bike and very different bikes. But Avinox feels like it has come from nowhere to be on par or superior to Bosch. The charging plug egonicis is 100x better too.