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Don't Subscribe So Casually

thebestworstcase.substack.com

71–80 of 104 posts

Re: Don't Subscribe So Casually

#71
post #2

I would go a step further, cancel as soon as you subscribe. It's still valid for a month because you've paid for it! If you ever need to use the service again just re-subscribe (and re-cancel) In fact, what is stopping you from cancelling all your subscriptions right now? You can always buy back in when you like

Wouldn't this be a good use of a 1 time credit card number?

Re: Don't Subscribe So Casually

#72
> If someone offered you a magic button that gave you ten dollars now, but carried a high probability of altering your tastes, your routines, and the way you think, would you press it?

This is actually a very interesting question, because I can see someone's answer being different between this question as stated, and the same question but where you would be paying the $10 instead of the button giving you $10:

> If someone offered you a magic button that carried a high probability of altering your tastes, your routines, and the way you think, but it cost $10 to press, would you press it?

Specifically (and somewhat paradoxically), I think more people would say yes to the second question than to the first, because people would start thinking about it as a transaction where the purpose of pressing the button has changed from "receiving money" to "changing myself", even though in both cases it's stated upfront.

Of course, in the context of subscriptions, the purpose is neither of these things (it's to receive the content that subscription is offering), so the first question is definitely more relevant in this situation than the second. It's still interesting to me, though.

Re: Don't Subscribe So Casually

#73
post #41
post #18

Earlier quoted context omitted.

Also a common practice for free trials. Adobe does that if I'm not mistaken. Love seeing companies worth tens or hundreds of billions acting like they couldn't spare a cent from underhanded shit like that. Scrooge McDuck type of behavior, except he also had some redeeming qualities.

With free trials, I can understand revoking the benefits once the subscription has been canceled. While I can understand the consumer's perspective of not wanting to be billed for future months (say if they forgot to cancel), free trials are intended to attract future customers. If a person signals that they are not going to be a future customer, why should the business offer the free service?

Are they signaling that they're not going to be a future customer? Or are they just signaling that they want to take positive action if they make the decision to subscribe?

And what about signaling in the other direction? Canceling the trial immediately signals that they have no confidence in the product itself to sell you on it, that the company itself believes that if you use their product for another few days, you still won't want to give them any money for it. If the company has so little confidence in their own product then why would I pay for it?

Re: Don't Subscribe So Casually

#74
post #45

I think costco membership has two reasons... Yes, the people who "subscribe" to costco are more loyal, etc. But it also excludes. The general public is probably a lot more labor-intensive for costco, and they eliminate that.

Their "shrink rate" is low. Members are less likely to steal.

Plus, how are you going to sleep 300LBs of mayo without someone noticing?!

Re: Don't Subscribe So Casually

#75

Earlier quoted context omitted.

Charge back usually never works… at least in my case the provider never actually did it because the seller was in good standing.

The one time I thought it would not work it did. Home depot rental generator that failed to run under load; store manager refused to test the unit under load as it was against store policy. Refused refund and instead gave me a $50 off coupon. I then called Chase, explained the situation and charges reversed on the spot. I took the coupon and bought a nice corded Milwaukee sawzall.

Hertz tried something similar when I was a new immigrant (it was weird and seemed hyper-scammy anyway). Pre-paid for a rental to the airport, show up to get the vehicle. "System says we need to do a secondary ID verification, enter your SSN into the pinpad in front of you"... "System says there's an issue validating your SSN against your DOB" (no shit, because I'm an immigrant whose SSN wasn't issued til I was 28 years old).

Fine, already pulling up a map to Enterprise, "just give me a refund".

"Sorry sir, prepaid rentals are non-refundable".

So you take my money, refuse to give me a car, and want to keep my money? No. Let's talk about chargebacks.

Re: Don't Subscribe So Casually

#76
post #18

Earlier quoted context omitted.

Also a common practice for free trials. Adobe does that if I'm not mistaken. Love seeing companies worth tens or hundreds of billions acting like they couldn't spare a cent from underhanded shit like that. Scrooge McDuck type of behavior, except he also had some redeeming qualities.

Somewhat tangential, but I am reminded of a quote about an adjacent problem with analogous flavor from the pen of the venerable G. K. Chesterton... 'It is really not so repulsive to see the poor asking for money as to see the rich asking for more money. And advertisement is the rich asking for more money. A man would be annoyed if he found himself in a mob of millionaires, all holding out their silk hats for a penny;…

Reminds me of an anecdote from my middle class town:

Local bricks and mortar small business that closed down and the wife posted a completely tone deaf message on their business Facebook:

"It is a horrible shame that our long sought out dream had to die because the local "community" was not willing to support it."

I missed the part where "community" meant we are obligated to expend our own resources for your profit.

Doubly galling was the fact that there was generally "his n hers" G Wagons parked out front of their business. Doing better than 95% of the community and still pissed that the community wasn't giving them more.

Re: Don't Subscribe So Casually

#77
post #72

> If someone offered you a magic button that gave you ten dollars now, but carried a high probability of altering your tastes, your routines, and the way you think, would you press it? This is actually a very interesting question, because I can see someone's answer being different between this question as stated, and the same question but where you would be paying the $10 instead of the button giving you $10: > If so…

[deleted]

Re: Don't Subscribe So Casually

#78
post #72

> If someone offered you a magic button that gave you ten dollars now, but carried a high probability of altering your tastes, your routines, and the way you think, would you press it? This is actually a very interesting question, because I can see someone's answer being different between this question as stated, and the same question but where you would be paying the $10 instead of the button giving you $10: > If so…

Oh yeah. Imagine the product offerings for food alone. "We can make you care about good wine versus bad wine in a way that the average sommelier will find very normal and perhaps even a touch impressive." Or "We can make you and your children enjoy vegetables and seafood as much as you enjoy desserts." People would be willing to pay tens of thousands. And then imagine "We will make exercise be a part of your routine like you've already been doing it for years" or "we will make you like your job" or "we will make you regularly open up emotionally with your spouse."

Re: Don't Subscribe So Casually

#80
post #72

> If someone offered you a magic button that gave you ten dollars now, but carried a high probability of altering your tastes, your routines, and the way you think, would you press it? This is actually a very interesting question, because I can see someone's answer being different between this question as stated, and the same question but where you would be paying the $10 instead of the button giving you $10: > If so…

Oh yeah. Imagine the product offerings for food alone. "We can make you care about good wine versus bad wine in a way that the average sommelier will find very normal and perhaps even a touch impressive." Or "We can make you and your children enjoy vegetables and seafood as much as you enjoy desserts." People would be willing to pay tens of thousands. And then imagine "We will make exercise be a part of your routine…

You could, sadly, easily 10x the willingness-to-buy metric (and dollar amount) if the marketing promise became about one getting others to change their opinions, preferences, and behavior and avoiding making any changes to oneself.

Though, re-reading your comment now, I am curious

> We can make you and your children enjoy vegetables and seafood as much as you enjoy desserts.

Why seafood?

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