Nice to see that, after all these years, "car commercial techno" is still a thing. Man, I miss the 90's. Best decade for electronic music ever.
to this day, I play 90’s EDM almost exclusively while working
Ferrari Luce
71–80 of 959 posts
Re: Ferrari Luce
#72Maybe I just have a bad taste for cars, but this looks awful. Uninspiring. Looks like a Tesla with a Ferrari logo.
Edit: I do love the analog buttons in the interior though. I despise those big screens with all the controls, and no tactile feedback.
Re: Ferrari Luce
#73Someone inside Ferrari had the terrible idea of greenlighting this and even more terrible lack of courage to not cancel this mistake because it was the baby turd of Jony Ive and Marc Newson.
Fortunately everyone will laugh and cringe, the usual car "journalists" will bite their tongues because they don't want to lose access, time will pass and it will be forgotten because Ferrari can afford to make these mistakes ( for now.. )
Re: Ferrari Luce
#74Ferrari done lost their mind!
If you told me this was a Kia I would have said it was ugly for a Kia.
Re: Ferrari Luce
#75What is the target demographic?
The specs seem... nice. Nothing particularly special compared to the likes of Lucid, etc.
The design though, it seems very... uninspired? It has hints of throwback in the design, but imo it does not have the look of luxury or sports car.
Re: Ferrari Luce
#76Maybe I just have a bad taste for cars, but this looks awful. Uninspiring. Looks like a Tesla with a Ferrari logo. Edit: I do love the analog buttons in the interior though. I despise those big screens with all the controls, and no tactile feedback.
> Looks like a Tesla with a Ferrari logo.
Just saw it and wow, that's an accurate description. Gone is everything that makes a Ferrari a Ferrari
Re: Ferrari Luce
#77$600k and they still won't give you physical climate controls.
Parsimonious product design with IMHO out of date conception of what's "cool". I think Ive is pretty washed up at this point.
Re: Ferrari Luce
#78Cleo Abrams dropped an interview with the creators:
Re: Ferrari Luce
#79Maybe I just have a bad taste for cars, but this looks awful. Uninspiring. Looks like a Tesla with a Ferrari logo. Edit: I do love the analog buttons in the interior though. I despise those big screens with all the controls, and no tactile feedback.
My kid, way into cars, says it looks like a cheap Camaro from the future.
Re: Ferrari Luce
#80I hate 20 inch, floating, glued to the dash tablets with such a passion. It cannot be such a huge monetary difference to have physical switches for the AC compared to this attention grabbing accident causing contraption that was never meant to be put in a human commandeered vehicle.
Yes, preach it! But … I think in fact it does make a huge difference economically. I don’t know what the bill of materials is, but imagine the difference between wiring into place (a) a touch screen, or (b) 40 physical controls.
I believe another motivation for manufacturers is that they can turn the car’s UI into a software problem, which from a human-centered design perspective means that they can throw it in the trash and never spend a dime on it.