Earlier quoted context omitted.
A "recall" is a specific regulated action. It is announced as a recall because that is what is legally required according to the NHTSA. There is no wiggle room here.
Yes, we need to change the rules to create a distinction. The meaning of “recall” in common understanding vs. industry has diverged, and it’s almost certainly causing car manufacturers to do suboptimal things to avoid having “recall” tied to their name in the press.
Suboptimal behavior from companies is what leads to recalls. I cant even understand an example of what you are talking about there. And now you want to carry water for the industry by creating some diluted term. Does the car have a safety issue that is should not? Then its a recall. The manufacture can now decide how to resolve it. Sometimes that can be done via an OTA update.
I think its is in the interest of consumers to know ALL the ways these corps are putting your life at risk through their engineering efforts or lack there of. If your car manufacture is doing weekly OTA bug fixes on the vehicle that you drive you kids in everyday, you (the apparent beta tester) should sure as well know. Then you can make an informed decision.