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Maryland becomes first state to ban surveillance pricing in grocery stores

theguardian.com

71–80 of 219 posts

Re: Maryland becomes first state to ban surveillance pricing in grocery stores

#71
post #56

Earlier quoted context omitted.

E-ink price tags are not uncommon. Technology to track individual customers through the store based on smartphone RF is already deployed in many supermarkets. Some stores even do scan-as-you-shop, where the customer scans the item at the shelf, rather than at the front of the store. There are certainly a lot of i's to dot and t's to cross, but it's hardly a theoretical impossibility - find the right store and you cou…

I still don't understand how that would work. Yes, e-ink is great for updating prices, I welcome it at grocery stores. But if both me and another person are standing in front of the prosciutto and cured meats fridge, we're seeing the same prices, even if I'm poor and they're rich.

Well that's easy enough - don't apply sneaky pricing when there's two people looking.

Re: Maryland becomes first state to ban surveillance pricing in grocery stores

#73
post #69

Sadly, this article doesn't explain how this "surveillance pricing" (which is just a scarier-sounding synonym for "dynamic pricing") would even work in a physical grocery store. Like, prices are displayed on the shelf for everyone to see. And they have to match what you pay at checkout. So how the heck would a grocery store even do this? And this law is specifically around grocery stores . Like, there was a big kerfu…

> Like, there was a big kerfuffle a while ago about how Wendy's was going to engage in dynamic pricing so that a burger would be cheaper during the slow period at e.g. 3-4 pm, compared to the lunch rush. But that wasn't personalized. And the outcry was so strong they never did it, no law needed. That's crazy that people were kerfuffled over it as stated. Restaurants very commomly have early bird and happy hour specia…

Not fast food though. We have different expectations at different types of establishments

Fast food prices are pretty sticky. We consumers don’t like anything changing or being dynamic. But it is was a communications failure. If they slowly raised the prices then announced time based discounts, like how a happy hour works then it probably would have been fine. Sonic does this. But dynamic and surge pricing means I never know what it’s going to cost until I’m ordering. That’s obviously a stupid strategy for budget dining.

Re: Maryland becomes first state to ban surveillance pricing in grocery stores

#74
post #56

Earlier quoted context omitted.

E-ink price tags are not uncommon. Technology to track individual customers through the store based on smartphone RF is already deployed in many supermarkets. Some stores even do scan-as-you-shop, where the customer scans the item at the shelf, rather than at the front of the store. There are certainly a lot of i's to dot and t's to cross, but it's hardly a theoretical impossibility - find the right store and you cou…

I still don't understand how that would work. Yes, e-ink is great for updating prices, I welcome it at grocery stores. But if both me and another person are standing in front of the prosciutto and cured meats fridge, we're seeing the same prices, even if I'm poor and they're rich.

In my state there are laws requiring the price charged at the register to mark what's displayed on the shelf, with the store paying a penalty (price * some multiplier) to a customer who has been charged more than the displayed price. If the prices were constantly changing there would definitely be some people trying to game the system or suing because they feel the store had been doing something unfair. I can't see automatic price gouging working out in a physical store at all.

Re: Maryland becomes first state to ban surveillance pricing in grocery stores

#76
post #56

Earlier quoted context omitted.

E-ink price tags are not uncommon. Technology to track individual customers through the store based on smartphone RF is already deployed in many supermarkets. Some stores even do scan-as-you-shop, where the customer scans the item at the shelf, rather than at the front of the store. There are certainly a lot of i's to dot and t's to cross, but it's hardly a theoretical impossibility - find the right store and you cou…

I still don't understand how that would work. Yes, e-ink is great for updating prices, I welcome it at grocery stores. But if both me and another person are standing in front of the prosciutto and cured meats fridge, we're seeing the same prices, even if I'm poor and they're rich.

I think they're conflating/confusing a bunch of different things here. E-ink tags let stores run sales more often, offer "happy hour" time of day discounts, etc. It's not so much individualized (other than probably some demographic targeting, like raising prices 5-6 pm when well employed people are picking stuff up on the way home).

The personalized pricing is usually by having everyone pay through an app. The app knows your buying history and tracks everything you do so they can fine tune their deals for you, surfacing discounts on things that pull you into the store, running e-coupons when it knows you're price conscious, etc. etc.

Both systems are fair on the surface but exploit the asymmetry of billion dollar information systems vs the average consumer. All of these tweaks ensure they get the maximum amount of money that they can out of their customer base which means on average everyone ends up paying more, all while being very hard to point to exactly how you got screwed.

Re: Maryland becomes first state to ban surveillance pricing in grocery stores

#77
post #51

Earlier quoted context omitted.

Stores are now putting QR codes for pricing, not listing the prices out on stickers/paper. You check on your phone, and often times walk through "scan and go" making direct payment on your phone. This is often done in stores where they say that prices can change daily, and that these tools help them keep prices up to date. The darker pattern is what this law prevents, and that even with this sort of labeling, they ca…

I've looked online and can't find any real examples of QR code-only stores. It seems like QR codes are growing in popularity as a way to look up more product details, user reviews, etc. -- especially at electronics stores. But the idea of prices being hidden entirely doesn't seem to exist anywhere in normal consumer stores. There seem to have been some store experiments and retail "concepts" (prototypes not rolled ou…

You see it a lot in "Convenience Stores" at gas stations now. I refuse to purchase anything like this.

Re: Maryland becomes first state to ban surveillance pricing in grocery stores

#78
post #69

Sadly, this article doesn't explain how this "surveillance pricing" (which is just a scarier-sounding synonym for "dynamic pricing") would even work in a physical grocery store. Like, prices are displayed on the shelf for everyone to see. And they have to match what you pay at checkout. So how the heck would a grocery store even do this? And this law is specifically around grocery stores . Like, there was a big kerfu…

> Like, there was a big kerfuffle a while ago about how Wendy's was going to engage in dynamic pricing so that a burger would be cheaper during the slow period at e.g. 3-4 pm, compared to the lunch rush. But that wasn't personalized. And the outcry was so strong they never did it, no law needed. That's crazy that people were kerfuffled over it as stated. Restaurants very commomly have early bird and happy hour specia…

It wasn’t really interpreted as “cheaper than normal from this time to this time” but as “we’re increasing meal prices during rush hours, at our sole discretion, whenever we feel like it. Too bad if you paid $4.99 yesterday at the same time, today it’s $7.99 because more people are physically here.” Even if that wasn’t quite how it was going to work, that’s all anyone heard.

Re: Maryland becomes first state to ban surveillance pricing in grocery stores

#79
post #10

Pricing will become increasingly adversarial. The Internet did too much to expose price differences to customers, so sellers are responding. Customers will need aggressive agents to price-shop on their behalf. Take hotel booking as one of the current nightmares of price visibility. Total price often isn't exposed until you show up at the hotel.

shopping, 2000: go to store. take item off shelf. hand cashier indicated amount of money. leave. shopping, 2030: use your personalized AI agent ($100/month subscription) to simultaneously impersonate a dozen clients across five different online shopping platforms with the goal of tricking the sellers' AI agents into thinking you're poorer than you are so that you can pay $5 for bananas instead of $25.

That's just called progress. What are you a Luddite or something?

Re: Maryland becomes first state to ban surveillance pricing in grocery stores

#80
post #10

Pricing will become increasingly adversarial. The Internet did too much to expose price differences to customers, so sellers are responding. Customers will need aggressive agents to price-shop on their behalf. Take hotel booking as one of the current nightmares of price visibility. Total price often isn't exposed until you show up at the hotel.

shopping, 2000: go to store. take item off shelf. hand cashier indicated amount of money. leave. shopping, 2030: use your personalized AI agent ($100/month subscription) to simultaneously impersonate a dozen clients across five different online shopping platforms with the goal of tricking the sellers' AI agents into thinking you're poorer than you are so that you can pay $5 for bananas instead of $25.

Sounds like something Macx character from the book Accelerando would do.
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