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How ChatGPT serves ads

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71–80 of 383 posts

Re: How ChatGPT serves ads

#71

I see OpenAI making a significantly larger amount from defense contracts than from advertisements pumped into chats. So I wonder whose bright idea it was to create a public perception risk.

I wish I had the optimism that you did about companies being willing to stop at just doing one dubious thing or another for money when there's nothing stopping them from doing both.

Re: How ChatGPT serves ads

#72

I'd always thought that ChatGPT ads would be indistinguishable from actual content.

That was the fearmongering, which made no sense because advertisers can't put a dollar value on "the AI will kind of sort of mention you", and because every conversation needs an ad. If ChatGPT always snuck in a brand mention even on the simplest questions, everyone would hate it.

Ad technology is really old. They're just going to use the same proven tech that has a track record of creating billionaires: intersperse content with sponsored blocks.

Re: How ChatGPT serves ads

#73

These are the less worrying kind of ads in our future. Seeing how google has been fighting SEO for ages, what's going to happen when companies figure out how to inject ads into the model? We haven't yet seen the problem of adversarial content in play, I think.

It's not an issue of how - there's a great ADM with markup/down supported already, waiting for system prompts to be injected in realtime via the same online auction system that powers banner ads and smart tv content. There's got to be some latent resistance to the idea for now - but it's so easy to do, it'll happen.

Re: How ChatGPT serves ads

#74

Less than two years ago, Sam Altman said > I kind of think of ads as a last resort for us for a business model. I would do it if it meant that was the only way to get everybody in the world access to great services, but if we can find something that doesn't do that, I'd prefer that. So, is this OpenAI announcing they're strapped for cash?

Well - I think the writing was on the wall when they announced they were going to be for-profit. Slippery slope and all that, but I’m sure some of this is because they’ve been giving out free tokens for years.

Re: How ChatGPT serves ads

#75
post #45
post #10

Since they are served as distinct events then I would think they should be easy to block. Once the ads are injected directly into the main response is when things get interesting.

> Once the ads are injected directly into the main response is when things get interesting. This would be where you post-process the LLM response with a second LLM to remove the ad..

I think it will be difficult to remove bias when you ask a model to compare alternative products. The model will simply lie, as with a biased human opinion and you will need to consult multiple models for a diversity of opinion and presumably use a "trusted" model to fuse the results. Anonymity will be a key tool in reducing the model's ability to engage in algorithmic pricing.

Super easy. Barely an inconvenience.

Re: How ChatGPT serves ads

#76
post #45
post #10

Since they are served as distinct events then I would think they should be easy to block. Once the ads are injected directly into the main response is when things get interesting.

> Once the ads are injected directly into the main response is when things get interesting. This would be where you post-process the LLM response with a second LLM to remove the ad..

[dead]

Re: How ChatGPT serves ads

#77

These are the less worrying kind of ads in our future. Seeing how google has been fighting SEO for ages, what's going to happen when companies figure out how to inject ads into the model? We haven't yet seen the problem of adversarial content in play, I think.

Why do you need to inject ads at the model weights layer when you control the frontend?

Have the model generate keywords from the query, then inject guidance from matching advertisers into the context window

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Re: How ChatGPT serves ads

#78
post #52
post #10

Since they are served as distinct events then I would think they should be easy to block. Once the ads are injected directly into the main response is when things get interesting.

Blocking transparent ads is not a good idea. The consequence is that you will be fed opaque ads.

What possible reason could they have to not always run both? It would make zero sense to leave that money on the table

Re: How ChatGPT serves ads

#79

Less than two years ago, Sam Altman said > I kind of think of ads as a last resort for us for a business model. I would do it if it meant that was the only way to get everybody in the world access to great services, but if we can find something that doesn't do that, I'd prefer that. So, is this OpenAI announcing they're strapped for cash?

Who can resist the temptation of profit? One always has to make money

Re: How ChatGPT serves ads

#80

Less than two years ago, Sam Altman said > I kind of think of ads as a last resort for us for a business model. I would do it if it meant that was the only way to get everybody in the world access to great services, but if we can find something that doesn't do that, I'd prefer that. So, is this OpenAI announcing they're strapped for cash?

[dead]
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