This is absolutely doomed but how funny would it be if 50 years from now people share trivia like "Hey did you know that Allbirds started as a shoe company?" the way people talk about Nintendo starting as a playing card company
That makes me wonder, are there any major examples of this kind of abrupt pivot actually succeeding? Nintendo was a much more gradual product shift that makes sense in retrospect: playing cards -> tabletop games and toys -> video games. Or another gradual example was Tandy Corporation, which went from making leather crafts -> general crafting/DIY to electronics crafting -> Radio Shack and Tandy computers. That one's…
Oh, there was a certain pair of Ohio bike shop owners who pivoted to powered flight some time back.