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Most-read tech publications have lost over half their Google traffic since 2024

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Re: Most-read tech publications have lost over half their Google traffic since 2024

#71

AI has successfully scraped enough of their content so that they are no longer needed. Thanks for creating the content, now someone else will make money with it.

Yet these sites now use AI to generate more "content" (slop) than ever, leveraging their high Google rankings and SEO to lure people in. The people who haven't switched to an LLM for search, anyway.

Truly an ouroboros of garbage.

Re: Most-read tech publications have lost over half their Google traffic since 2024

#72

If you’ve visited any of these sites recently it’s obvious that part of the issue is that you’re bombarded with pops, ads everywhere, autoplaying video, etc. It’s nauseating and a horrible user experience. If all I’m looking for is straightforward content/info then I’m naturally using the most efficient way to get that content/information and visiting a website is not the most efficient way anymore

Weren't those ads always there, though? The most obvious change is that a little AI popup appears on Google search providing a brief (even if hallucinated) overview of what the user queried. Unrelated, but I wouldn't expect this take on HN where I assumed everyone knew what an ad-blocker was.

Yes the ads were always there but that was the most efficient way to get the content/information. That has changed and even with ad blockers, websites are no longer the most efficient way to get to that content/infomation. That is what has changed

Re: Most-read tech publications have lost over half their Google traffic since 2024

#73

If you’ve visited any of these sites recently it’s obvious that part of the issue is that you’re bombarded with pops, ads everywhere, autoplaying video, etc. It’s nauseating and a horrible user experience. If all I’m looking for is straightforward content/info then I’m naturally using the most efficient way to get that content/information and visiting a website is not the most efficient way anymore

Every time I visit the FT, the experience is reasonable enough.

Re: Most-read tech publications have lost over half their Google traffic since 2024

#74
post #18

Yes a lot of these publications produce low quality content. But some of it can be quite useful. If they disappear who is going to document at a consumer level the latest hardware doodad or whatnot? Manufacturers are going to have to invest in online resources that the AI bots can scrape. Perhaps good documentation will become a driver of profit.

Can't wait for SEO ..ahem.. AI optimized docs for everything... :/

Re: Most-read tech publications have lost over half their Google traffic since 2024

#75

Earlier quoted context omitted.

Weren't those ads always there, though? The most obvious change is that a little AI popup appears on Google search providing a brief (even if hallucinated) overview of what the user queried. Unrelated, but I wouldn't expect this take on HN where I assumed everyone knew what an ad-blocker was.

Yes the ads were always there but that was the most efficient way to get the content/information. That has changed and even with ad blockers, websites are no longer the most efficient way to get to that content/infomation. That is what has changed

Okay, I see what point you were trying to make. I misinterpreted your comment as saying LLMs weren't the catalyst but instead the ads were.

Re: Most-read tech publications have lost over half their Google traffic since 2024

#76

If you’ve visited any of these sites recently it’s obvious that part of the issue is that you’re bombarded with pops, ads everywhere, autoplaying video, etc. It’s nauseating and a horrible user experience. If all I’m looking for is straightforward content/info then I’m naturally using the most efficient way to get that content/information and visiting a website is not the most efficient way anymore

These news sites run ads that are borderline gore, disturbing images promoting snake oil weight loss or skin care treatments, and wonder why nobody wants to click into their site.

But I love internet chum! Don't forget "new law thing"; that's an important category.

Re: Most-read tech publications have lost over half their Google traffic since 2024

#77
post #6

Earlier quoted context omitted.

Franky, good riddance. The websites that had SEO optimized their way to the top of Google's search results for queries like "how to change DNS settings", "best free VPN", or "best wireless earbuds under $300" were generally terrible, and I can't say I'm sad that that creating that kind of "content" is no longer economically viable. There were large categories of information had become extremely difficult to search fo…

[flagged]

Please, for the class, stand up in front and define "Marxism" for us.

Re: Most-read tech publications have lost over half their Google traffic since 2024

#78
post #5

I recently replaced a power supply to upgrade a GPU. I bought the power supply on Cragslist, so it had a jumble of cables and no manual. In the past I would have read an article that I would have found on one of those sites. This time I conversed entirely with Gemini, sending pictures of the cables and of the components and the motherboard. I'll not soon forget when I plugged in a cable incorrectly and sent an image…

> I'll not soon forget when I plugged in a cable incorrectly

I'm surprised this was a problem. Back in the day, there were things like making sure your two very similar AT power connectors had the black wires next to each other, not forcing in a molex connector upside down, or the same for ribbon cables. These days? The connectors are standardized and keyed, as long as your modular PSU vendor didn't get lazy on their keying.

Re: Most-read tech publications have lost over half their Google traffic since 2024

#79
I think this is a good thing, and a natural evolution of the tech.

The LLMs will aggregate knowledge until that knowledge becomes useless to us. Then the LLMs will become near to useless for us because they lack that new info. Then the traffic generally on the internet will wane and this multi-decade distraction will pass into history to be replace and/or augmented to create something new that serves our purposes at that time.

The need for communication doesn't go away. The need for this particular iteration of networked telecommunications + dark-pattern-laden social media doesn't even exist in the first place, except to the social network owners. It too shall pass.

Re: Most-read tech publications have lost over half their Google traffic since 2024

#80
post #46

AI has successfully scraped enough of their content so that they are no longer needed. Thanks for creating the content, now someone else will make money with it.

good luck in 4 years when the only answer they can give about new hardware is "I don't know"

No worries. We're on track to make consumer hardware unaffordable for the average user in 4 years anyway.

You'll rent it and use whatever is available for the low low price of $79.99/mo*

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