Because the chicken tax keeps out great vehicles so the US automakers don’t have to compete. The hilux and 79 landcruiser are run of the mill workhorses in virtually every country in the world except the US and Canada. They run rings around the Tacoma and tundra. Tariffs and old world protectionism like the chicken tax are keeping the US automakers on life support, but they’re all doomed - they’re not even trying to…
AFAIK, the classic Toyota Land Cruiser (J70) has not been sold in EU for more than a decade since it doesn't comply with emission regulations. Interestingly, some are assembled in Portugal for North African and Middle East markets.
I might actually just get into the hobby of collecting Land Cruiser models, and maybe a few Japan-exclusive Toyota models.