Earlier quoted context omitted.
> the brands have a closer connection to their customers That's... not a thing though. No such thing as "brand rights" [1] beyond stuff like trademark, which clearly doesn't apply here. In particular there's no inherent recognition of a manufacturers ability to control what happens to downstream goods. Stuff is stuff, if you sell stuff the people you sell it to can sell it too. [1] Nor do we really want there to be?…
It's not bad because ZOMG AMZN , it's bad because * Amazon is a monopoly* , and thus anything they do to take more control should be treated with extreme suspicion.
People are getting bent out of shape here, again, based on the specific player. But seriously what do you really think the solution is supposed to look like? I just don't see a fix here that won't make things worse, and I absolutely don't see one available under current law.