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Google is dead. Where do we go now?

circusscientist.com

71–80 of 873 posts

Re: Google is dead. Where do we go now?

#71

I recently took someone to go and watch a hockey game. Been a little while but I personally played as a goalie myself. The person kept making the comment that she couldn't see/find the puck and it made it frustrating to watch. As a goalie, not being able to see the puck is pretty normal (especially with big bodies trying to screen you). What I told her was that what matters a lot more than where the puck is, is where…

Skate to where the puck is going

Re: Google is dead. Where do we go now?

#72
Oh no, adtech is dying. I guess we'll all have to compete through quality of products and services and not gaming a rigged system designed to reward anything that maximizes the profit of the global surveillance adtech machine.

This gives me warm fuzzy feelings. It's nowhere near good, but this is better than it was.

Re: Google is dead. Where do we go now?

#73

Earlier quoted context omitted.

Both of these things can be true: - Google, the company, is doing pretty well in the stock market. - Google, the advertising company, isn't generating good ROI for its advertising customers. From Google's point of view, they've been very gunshy about having ads be their only revenue stream for years; I wouldn't be surprised that the consequence is the value there is drying up.

Let's answer the question. Hard trending data on ads says everything is normal. https://www.statista.com/statistics/266249/advertising-reven...

Advertising revenue being up is also consistent with the linked article, since the writer had to increase ad spend to get any results before giving up entirely.

Re: Google is dead. Where do we go now?

#74
post #28

Look, the 90's Internet isn't cool anymore. Sorry. Things are cool for a while and then they're not. Franchises die. It's still cool to say "The originals were really cool", and always will be, but now we're talking about now. Star Wars is uncool. There are people who sort of automatically praise it and subtly put down those who don't like they're aligned with a magnetic field, sure, but they're in their own world. I…

Did you read the page? The context is very clear: a small business that had for years gotten a lot of its leads/customers from Adwords is seeing that Adwords ("Google" in context) is not working. They are then asking (other small businesses in the same situation, "where do we go now?"). There nothing about nostalgia, no real concern for Google as a company, or how the web used to work, etc. Just a small business tryi…

Yes, Google is no longer producing good results for them. That is what I'm addressing.

Re: Google is dead. Where do we go now?

#76
post #58

Kagi

Kagi will be dead if google and alike are dead. Buying access to web search indices is not the same as having one. (I love them but this is the hard truth)

Kagi is building their own index. There are also other open indexes. Over time these can replace the big corporate indexes. The hard truth is that the big players in search are dead. They are now the yahoo of search, with landing pages full of ads and results that are primarily ads.

Re: Google is dead. Where do we go now?

#77
I love knocking on Google, and have been doing so for longer than it was cool, but this sounds more like the business is no longer attractive than Google having become suddenly wildly ineffective.

My anecdotal evidence is the smarter normies are increasingly allergic to screens. They only use them to watch stuff they hear about by some other means, but parents, for example, look for any excuse to keep their kids off the Internet, and largely they're better for it.

Re: Google is dead. Where do we go now?

#79
post #36

Your business seems well suited to advertising through short form content so I wish you lots of success with transitioning away from Adwords.

Thanks, yeah I see lots of video editing in my future

Perhaps catering towards TikTok experiences, help them make the videos that they then share with their friends.

‘Pic or it didn’t happen’ has now been replaced by ‘TikTok or it didn’t happen.’ Is it possible to enjoy something without there being video evidence of it? According to my gf and her female friends the answer appears to be no.

Re: Google is dead. Where do we go now?

#80

I think the author intended the title to be, "Google Ads is dead, Where do I promote my business now?" When I hear "Google" I assume search, oof (sigh of relief). They mention running ads on tiktok or instagram but no mention of youtube ads... Also, In my own experience for my business ( also entertainment) I have found reddit ads to be useful. So my next steps would be, Reddit Ads Youtube Ads Instagram Ads Increase…

> When I hear "Google" I assume search, oof (sigh of relief). If Google Ads is dead/dying the search is soon to follow...

Search died ages ago [1]. Ads dying is a direct consequence of that.

[1] https://www.wheresyoured.at/the-men-who-killed-google/

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