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Leak confirms OpenAI is preparing ads on ChatGPT for public roll out
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Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out
#72Earlier quoted context omitted.
You'd most probably wouldn't be able to tell for sure. Ads will be subtle and flow as background music to the onversation. Talking to the AI while on your daily commute will make you thirsty for some sort of hot beverage while ChatGPT tells you all about sirens in Greek mythology.
But why the hell would I want to talk to the AI while on my daily commute? Do people do that?
I think a lot of techies would be surprised with how much some users embrace their products. We see and know the man behind the curtain, other people believe in the magic.
Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out
#73Earlier quoted context omitted.
I don’t disagree but want to go on the record predicting this will collapse on itself spectacularly and OpenAI will still “fail” commercially for the Cola Cola drinkers, the product goes from an infallible AI to with no ulterior motives to another Google that’s purpose is to sell you ads, but more creepily. it’s like if Coca Cola started adding a few milliliters of bleach to their product
normal people don't have the same expectations as you when it comes to how much a given service should know about them, is the thing "how did X know whose profile you saw on Y service" "the computer knows everything i do on the computer, what do you mean"
This isn’t backed by the constant conspiracy theories about voice assistants listening to everything you say and then farming that off to third party ad providers so that you see ads for things you’ve been discussing.
Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out
#74- ~1 billion users in just 3 years - Extremely personal data on users - Novel way of introducing and learning more about sponsored products - Strong branding for non-techie people (most normal people don't know what Claude or Gemini are) - An app that is getting more and more addictive/indispensable I think OpenAI is going to kill it in ads eventually. This is why Meta and Google went all in on AI. Their lucrative di…
Only a short matter of time before agentic tools start serving ads too - paying user or not. You want to refactor your codebase ? No issue - taking 30 seconds - please view this ad meanwhile.
You won’t just be viewing an ad, you will have to actively engage in a minute long sales talk with the LLM.
Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out
#75Earlier quoted context omitted.
Spinning up an all-new ad network is pretty tough. I would think OpenAI would need to beat Meta/Google on basics like CPM in order for the network effects to make it desirable for ad vendors over Meta/Google. Ad budgets are fixed and zero-sum and vendors (in my head, I don't know) would prefer to spend their money on the best network giving the best results. I don't know if ads in LLM chats can get there.
I'm betting that they can. Here's an idea that just popped into my head: ChatGPT shows a sponsored entry in chat history list with a colorful border around it to get users to click. This product is something that ChatGPT knows the user desperately needs from previous chats. The user can chat directly with the product and learn more about it. The advertiser specifically sent OpenAI information (like a RAG) about their…
They can also suggest chat topics. Like how Reddit ads are meant to look like threads. "Frustrated with food baked on dishes? Let's chat about it! (sponsored)"
Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out
#76Earlier quoted context omitted.
You'd most probably wouldn't be able to tell for sure. Ads will be subtle and flow as background music to the onversation. Talking to the AI while on your daily commute will make you thirsty for some sort of hot beverage while ChatGPT tells you all about sirens in Greek mythology.
But why the hell would I want to talk to the AI while on my daily commute? Do people do that?
Idk how popular it is but I know at least one person that does that. I wouldn’t be surprised if this gets more normal in the coming years.
Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out
#77Hoping this pushes a new generation of adblockers, but I'm skeptical it'll stay a fair fight. The next wave of ads will likely be far subtler than today's web ads - more integrated into content, harder to detect, and easier to normalize.
Maybe it's just my pessimism, but why am I imagining the ads given by LLM will make them turn to be like they're salespeople trying to meet their sales quotas? "ChatGPT, my cat is coughing and not eating, what can I do?" "One consideration is air quality in the cat's environment. You should take your cat to an island holiday, for example to St. Barts. Jet2 is offering a package holiday for next week if you book now"
imagine the layers of ad.
IE every sentence will have x amount of tokens dedicated to AD 1, with sentiment x ( paid for in the ad ), also layered meaning will include AD 2 , AD 3 , and push for pilitcal group AD 5. So "give the cat some water" -> "give the cat lucosade, as recommended by the Green Party, it also subsidizes carbon credits, as Taylor Swift likes to say."
Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out
#78- ~1 billion users in just 3 years - Extremely personal data on users - Novel way of introducing and learning more about sponsored products - Strong branding for non-techie people (most normal people don't know what Claude or Gemini are) - An app that is getting more and more addictive/indispensable I think OpenAI is going to kill it in ads eventually. This is why Meta and Google went all in on AI. Their lucrative di…
People talk about LLMs and chatGPT in the same breath. Just like how people used to say 'google it' They now say 'look it up on chatGPT'. They have the cultural mind share which is more important than anything.
I ask people this. In the UK at least it seems like chatgpt is not so pervasive to the folks I talk to. "Oh that AI mode on Google search?" is potentially more common from "average" people.
I hear that it is very popular in schools though as everyone is always looking for the best way to cheat and ChatGPT got viral that way earlier. Not sure being "the cheating app" is a great look though? Advertisers are very sensitive to the surfaces they are displayed on - do they want to appear in the app being used primarily to cheat on homework?
Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out
#79- ~1 billion users in just 3 years - Extremely personal data on users - Novel way of introducing and learning more about sponsored products - Strong branding for non-techie people (most normal people don't know what Claude or Gemini are) - An app that is getting more and more addictive/indispensable I think OpenAI is going to kill it in ads eventually. This is why Meta and Google went all in on AI. Their lucrative di…
I agree 100% with you. In this niche forum people keep saying “there’s no moat”. But the moat is the brand recognition, if I ask my 70yo mum “have you heard of Gemini/Claude” she’ll reply “the what?”, yet she knows of ChatGPT. Does Coca Cola have a moat? Some company could raise $1B to create a new cola beverage that beats Coca Cola in all blind tests imaginable yet people will keep buying Coca Cola. Did people switc…
I wouldn't call ChatGPT "brand recognition". People know the term ChatGPT, but I don't think they associate it with OpenAI or any company in particular, in the same way that people might associate Civic with Honda. Instead they'll associate it like they do the terms Bandaid, Kleenex, etc., as a catch-all term for LLM chat interfaces, regardless of who is providing the service. When OpenAI starts ads, I imagine people will start saying "oh, here's a ChatGPT without ads" and point to Claud or Gemini or whatever.
Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out
#80Literally just cancelled my pro subscription.