Stop Pagination Now

Typically, it makes for a horrific reading experience. And I believe it will become bad for business, too, if enough high-quality content sites emerge and offer a far more compelling experience to draw readers away.

There's a hurdle preventing that from happening, however, and the hurdle is that users seem fairly site-agnostic in their content preferences. They consume information without a great deal of thought as to where it came from. And it's easier than ever to receive content now, through social channels, and never even have an inkling as to its original source or site. This liquidity and disposability of content means that content farms still have a big advantage over sites that attempt to make themselves into interesting, repeat-visit destinations.

Now, savvier and more intelligent readers -- the kind who probably frequent this community -- tend to avoid content farms, and probably don't click on articles entitled "10 Totally Weird Diet Tricks That Will Burn Away 10 Lbs in One Day!!!," requiring a 10-page click through to read. But sadly, a lot of people do click those things. A lot.

BUT, from a web design perspective, there are actually some good reasons behind text pagination, the main three being:

1) It helps you keep your place -- you can bookmark one of the 15 pages to continue reading from later on, or forward to your friend ("check out the third paragraph" instead of "84th paragraph"). Obviously, you'd never show a 100,000-word article on one page (except for printing). At some point, pagination is necessary. Where to draw the line is obviously depends on a multitude of factors.

2) Feeling like you're "in" the site, not in no-man's land. From a web design perspective, you always want people to be able to navigate easily to other parts of the site -- you want stuff in the sidebar, never be too far away from header/footer, etc. You don't want people to be in a narrow column of text, with total white on both sides and nothing else. (Obviously users might often prefer this, like I do, hence Instapaper etc., but other users also like to be able to skip around to the rest of the site easily once they decide this particular article isn't for them, etc.) Of course, "floating" sidebars, headers, etc. can help alleviate this, but this requires the sidebars to be very small, which is not always possible.

3) "Chunking" large pieces of content is just a good thing. A huge wall of text is just no good from a usability or legibility standpoint. This, of course, is why articles are broken down into sentences, paragraphs, sections, parts, etc., so people "know where they are". Now I'll be the first to admit that paging is a particularly inelegant sledgehammer way of chunking, but when you're dealing with lots of articles of different lengths, formats, etc., it's a kind of lowest-common-denominator that is seen as better than nothing.

I don't think the current way most sites handle pagination is really that good, and it's a particularly bizarre combination to have pages that are longer than the viewing area, so you have to scroll and have to page. But given the way browsers are put together, it's a solution that basically works, given all the design constraints.

As a final note, I also think sites which don't provide any single-page or print option at all, also deserve a special place in hell. :)