Earlier quoted context omitted.
Or they can do like Call of duty, that just makes skins "heavily inspired" by other franchises they don't own, the week Borderlands 4 came out they put a few cell shaded skins that heavily resembles the look of that game's characters, there is one that skin that is pretty much like reptile from mortal Kombat called "vibrant serpent", they got a bit of heat in May of this year for releasing a skin that looked too much…
The Call of Duty series makes me so sad. I remember when cod 4 came out it felt like a genuinely groundbreaking and innovative thing and I was so pumped to see what IW did next. And then Activision took all of that talent that was genuinely exploring new ground in game development and stuck them in the yearly rerelease of the same damn game mill until everyone got burnt out and left.
Cod4 in some ways was the beginning of the end for a lot that we took for granted in gaming up to that point. I remember when it released and a couple of us went to my friends house to play it. Boy were we in for a shock when there was no coop multiplayer like halo 3.