The tone of the article sounds so breathlessly over-excited that it's bordering on self-parody. The cell phone companies will regret their purchase of 3G spectrum! Those fools, they did not realize their 3G cell towers would soon be rendered obsolete, nay, ridiculous, by my mighty wireless router! It's not consumers buying consumer electronics, no, it's "an authentic grassroots phenomenon."
Welcome to every Wired article ever, certainly from its inception well into the mid-2000s at least.
Today it's at best amusing, but those were times just 1-1.5 generations ago when that was truly, genuinely generally enjoyed (by techies & youngsters) as neither Tired nor Expired but (Hot)Wired, and as a needed/welcome breath of air in an ocean of seemingly-immutable last-century whiffs & echoes =)