Live data from Hacker News

TikTok has turned culture into a feedback loop of impulse and machine learning

thenexus.media

71–80 of 222 posts

Re: TikTok has turned culture into a feedback loop of impulse and machine learning

#71

> TikTok won. Now everything is 60 seconds. It's true and it's devastating. I intentionally never signed up for TikTok because of the dangers of hyper-addictive short form content. Ultra-processed, junk food content. But my Instagram became TikTok - so now I don't use Instagram. My YouTube is becoming TikTok - so now I don't use YouTube. Everything is implementing autoplaying short form content. X/Twitter. Reddit. et…

Even the new ESPN app has short form videos called "Verts".

Re: TikTok has turned culture into a feedback loop of impulse and machine learning

#72

It’s ads for the generation that didn’t grow up with no-choice broadcast advertising.

They said the same thing about us (GenXers) when we were young: MTV was killing our attention spans with short music videos.

Re: TikTok has turned culture into a feedback loop of impulse and machine learning

#73

Too simple of a narrative. At the same time, YouTube videos are getting longer, and people are watching more YouTube videos on TVs than on mobile devices: https://www.forbes.com/sites/bradadgate/2025/02/12/launched-... So I think we're seeing more of a bifurcation: in-depth longform videos are becoming 30, 40, 60, even 90 minutes long, whereas anything shorter than 10 minutes is being compressed to 30-60 seconds. The…

If your Youtube video is 8 minutes or longer (and your channel is monetized), you're able to place midroll ads every minute or so to maximize ad revenue. Typically Youtube only serves a very small fraction of these midroll ads to each user; usually every 10 - 15 minutes. So 16min+ has been the sweet spot.

It's this ad incentive that has made long-form videos more popular on Youtube.

Re: TikTok has turned culture into a feedback loop of impulse and machine learning

#74

For me, the worst part is that it is so hard to go back to previous forms of media. I often delete these short form content apps in an effort to quit them, but it is now so difficult to get engaged with "slower" forms of media. The thing with Tiktok isn't the length of the media, it's just how fast-paced and "catchy" it is. I could watch an hour long fast paced video just fine, but watching a slow paced show, or read…

> I could watch an hour long fast paced video just fine, but watching a slow paced show, or reading a book is so much more difficult. Attention and concentration are skills that can be trained, so not all is lost. I was feeling like I was losing my focus about a decade ago and decided that every morning I'd wake up and read a novel for 30 minutes or so. Within a few weeks you'll notice the difference.

I don't understand. The problem is not that we don't have attention or concentration. Otherwise how can he watch hour long fast paced video. This a different form of attention. I would like to call it the intensity of attention.

Reading a book, require attention but of lower intensity. While watching an hour long fast paced video, require a high intensity attention.

Re: TikTok has turned culture into a feedback loop of impulse and machine learning

#76

Too simple of a narrative. At the same time, YouTube videos are getting longer, and people are watching more YouTube videos on TVs than on mobile devices: https://www.forbes.com/sites/bradadgate/2025/02/12/launched-... So I think we're seeing more of a bifurcation: in-depth longform videos are becoming 30, 40, 60, even 90 minutes long, whereas anything shorter than 10 minutes is being compressed to 30-60 seconds. The…

If your Youtube video is 8 minutes or longer (and your channel is monetized), you're able to place midroll ads every minute or so to maximize ad revenue. Typically Youtube only serves a very small fraction of these midroll ads to each user; usually every 10 - 15 minutes. So 16min+ has been the sweet spot. It's this ad incentive that has made long-form videos more popular on Youtube.

every 10 - 15 minutes? Thats cute

Re: TikTok has turned culture into a feedback loop of impulse and machine learning

#78
post #20

Earlier quoted context omitted.

I won't even look at a youtube video essay about an obscure vintage RPG (my preferred form of guilty pleasure viewing) if it's under 20 minutes long.

Going to need some recommendations

Bobbin Threadbare.

Re: TikTok has turned culture into a feedback loop of impulse and machine learning

#79
post #20

Too simple of a narrative. At the same time, YouTube videos are getting longer, and people are watching more YouTube videos on TVs than on mobile devices: https://www.forbes.com/sites/bradadgate/2025/02/12/launched-... So I think we're seeing more of a bifurcation: in-depth longform videos are becoming 30, 40, 60, even 90 minutes long, whereas anything shorter than 10 minutes is being compressed to 30-60 seconds. The…

I won't even look at a youtube video essay about an obscure vintage RPG (my preferred form of guilty pleasure viewing) if it's under 20 minutes long.

I prefer my movie reviews to be longer in duration than the movies themselves.

Re: TikTok has turned culture into a feedback loop of impulse and machine learning

#80
post #43
post #20

Earlier quoted context omitted.

I won't even look at a youtube video essay about an obscure vintage RPG (my preferred form of guilty pleasure viewing) if it's under 20 minutes long.

I watched a 2 hour video on the history of computer RPGs, I think it was specific to DND, and found it captivating. Would also like to hear your recs.

What was it? I would also like a rec in this genre.
Post reply on HN