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just using "AI" as term... they are so on the forefront that they sent your data to ChatGPT, otherwise you would be too ahead of the pack...
This is a non-story. This was a hardware event. Apple is releasing many new AI features as part of iOS 26 which will launch along side the new iPhones. AI is software. And yet, a number of the features are clearly powered by AI models such as camera enhancements, health monitoring and live translation. Also GPU performance continues to increase in the A19, with CPU remaining presumably fairly flat since no numbers we…
So was last year’s, technically, but that didn’t stop apple from making it all about AI.
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Apple is generally anti market hype. It is a smart PR move to avoid mentioning AI after the Apple Intelligence fiasco, their researchers leaving, and the bubble sentiment at the moment.
You are missing the point. Why was Apple Intelligence a fiasco? Because they failed to understand what users like GP wanted.
IMO, it was the researcher team's fault, good riddance.
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that stuff is also essentially machine learning, just more parameters and better marketing
I don't think it's marketing's primary purpose to be off-putting? Anyway, it's not the same thing: I'm fine with machine learning to give me better image search results, I'm not fine with machine learning to generate "art" or machine learning to generate text. Everyone has collectively agreed to call the latter "AI" rather than machine learning, so the term is a useful distinction.
Apple needs on-device AI to do chores for me with the apps I have installed. Apple has everything it needs: * Apps are already logged in, so no extra friction to grant access. * Apps mostly use Apple-developed UI frameworks, so Apple could turn them into AI-readable representations, instead of raw pixels. In the same way a browser can give the AI the accessibility DOM, Apple could give AIs an easier representation to…
> iPhones already have specialized hardware for AI acceleration. This really is the problem. Why do I spend hundreds of dollars more for specialized hardware that’s better than last years specialized hardware if all the AI features are going to be an API call to chatGPT? I am pretty sure I don’t need all of that hardware to watch YouTube videos or scroll Instagram/web, which is what 95% of the users do.
THAT would make me take an upgrade. Until then, I'm just keeping this phone until it goes out of support.
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You are missing the point. Why was Apple Intelligence a fiasco? Because they failed to understand what users like GP wanted.
It failed to deliver on its promises, investors sued them from overstating AI capabilities. IMO, it was the researcher team's fault, good riddance.
Instead, we got, what? An automated memeoji maker? Holy hell they dropped the ball on this.
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Well, yeah, Apple is being reasonable now because Apple just got through a big bad PR thing with their recent failed attempt at "AI". Apple are currently trying, as much as possible, to avoid applying the term "AI" to anything. But that's not true of any other actor in the market. Everyone else — but especially venture-backed companies trying to get/retain investor interest — are still trying to find a justification…
It's generally perfectly safe to ignore products whose main purpose is to ride some hype wave.
The same product could be produced five years ago or today, and the one produced five years ago would not be described as having "AI features", while the one produced today would.
(You can check for yourself: look at the online product listing for any mature "smart" device that got a new rev in the last three years. The Clapper would be described as an "AI" device today.)
Apple needs on-device AI to do chores for me with the apps I have installed. Apple has everything it needs: * Apps are already logged in, so no extra friction to grant access. * Apps mostly use Apple-developed UI frameworks, so Apple could turn them into AI-readable representations, instead of raw pixels. In the same way a browser can give the AI the accessibility DOM, Apple could give AIs an easier representation to…
> Apple needs on-device AI to do chores for me with the apps I have installed Nevermind that—iOS just needs to reliably be able to play the song I’m telling it to without complaining “sorry, something went wrong with the connection…”