Earlier quoted context omitted.
It would hurt nvidia not benefit, that's why nvidia spends a lot of effort to prevent that from happening, and it's not the case currently. They really need to avoid the situation in the console market, where the fact there's only 3 customers means almost no margins on console chips.
Prior to the A.I. boom, Nvidia had a much, much more diverse customer base in terms of revenue mix. According to their 2015 annual report[1], their revenues were spread across the following revenue segments: gaming, automotive, enterprise, HPC and cloud, and PC and mobile OEMs. Gaming was the largest segment and contributed less than 50% of revenues. At this time, with a diverse customer base, their gross margins wer…
The only example I used was the console market which has been ruined because of this issue. They generally left that market because it was that horrible.