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Microsoft gets a new logo for the first time since 1987

seattletimes.nwsource.com

71–80 of 243 posts

Re: Microsoft gets a new logo for the first time since 1987

#72
While the new logo is OK what I found intriguing is that for the first time Windows is associated with the corporate image. Isn't that betting the whole company on a single product?

Not that is not true since a decade ago but it might reduce the chances in the future to make a turn around. Apple did remove "Computer" from his name to make space to iOS devices and to me Microsoft is doing the opposite... let's see how it goes, at least they are working hard to refresh their selves and that's good for the industry.

Re: Microsoft gets a new logo for the first time since 1987

#73
post #55
post #32

Earlier quoted context omitted.

The layout looks rational enough in the context of the tiled GUI layout they're trying to push. But the top bar could be a few times thicker. It's too cramped. I tried a quick hack increasing the min-height attribute on hpHdr_PriRow to 50px, which gives much nicer proportions.

I agree. It's fairly in line with the new Metro and Phone 7 UIs. Not as polished though: * In Chrome, the carousel controls at the top right are cut off. Intentional? * The "For home" and "For work" buttons on the right shrink the margins between themselves and the carousel on hover but never quite bridge the gap, which looks awkward to my eye. * The carousel is gigantic and hides all the content below it on all but…

"In Chrome, the carousel controls at the top right are cut off. Intentional?"

Intentional, it's the same in every other browser. It's similar to Internet Explorer's new back and forward buttons.

Re: Microsoft gets a new logo for the first time since 1987

#74
post #3

Looks more like a new version of Windows logo to me.

It's interesting they would make a point of incorporating the old Windows logo. Microsoft is a company trying to reinvent itself, and the industry consensus is that Windows has an uncertain future at best. It has failed completely in the phone and tablet markets that would seem to be the future of consumer computing. So is this a statement of defiance or a company in denial?

Re: Microsoft gets a new logo for the first time since 1987

#75
post #51

Earlier quoted context omitted.

The differing lines and popping squares are not because of your color-blindness, someone did an absolutely terrible job resizing the logo images for the website and preparing the favicon. Also, rounded corners on the favicon? It's ok to give these jobs to an intern but someone still should check the results before pushing them live.

I can take the logo from the homepage, enlarge in gimp, and it's fine to my eyes. And what with being slightly colour blind, I've learned to suspect that it is probably my vision that is the problem.

They either resized a bitmap image or they rasterized a vector image that wasn't properly aligned, thus some of the squares have some of the borders antialiased and the space between squares appears to be wider between some than others. Also, they are different colors with different lightness levels and that has additional impact on the appearance of different width of the empty space.

This has nothing to do with color-blindness, I can see it, too (I was non-color-blind enough for my driver's licence.)

Re: Microsoft gets a new logo for the first time since 1987

#76
post #49
post #37

Earlier quoted context omitted.

Apple is a single, targeted competitor to a fraction of Microsoft's business. The XBox 360 is a great console, MS hardware is still top notch, Office is still Office and Exchange is still Exchange. Windows 7 has been widely well received, and IE 10 is on track to be the most compliant browser in the IE line.

How many of those things owe their success to goodwill people have to the Microsoft brand?

Do people buy MacBooks out of goodwill to Apple, or because they're kickass hardware?

Re: Microsoft gets a new logo for the first time since 1987

#77
post #43

Jokingly: That logo cost them $50 [1] My real questions are whether there will be a one-color variant, whether the symbol will be allowed to be displayed without the type, and how you could ever secure international trademark on four squares. My guess is that you'd have to be, well, Mircosoft. More than the logo designers, I'm really impressed by the legal team. My trademark lawyers would laugh at me. [1] http://www.…

Should I make a FourSquare reference? I'm just amazed that the colours are a rotation of Google's Favicon... Red Green Blue Yellow. (Alright so it's orange, not red.) https://www.google.com/search?num=10&hl=en&site=imgh... Is there any way to get a compressed google search URL that's not a redirect?

As far as I know, the only query string that really matters is "q". There's also "tbm", which seems to indicate the type of search to run.

So: https://www.google.com/search?q=google+icon&tbm=isch

Re: Microsoft gets a new logo for the first time since 1987

#79
post #14

Earlier quoted context omitted.

I assume it's intentional. Isn't OSX full of apples here and there?

But Apple isn't full of OSX logos. It seems weird that the windows association needs to stay in their primary mark.

It usually one in the top left corner, just as it always has.

Re: Microsoft gets a new logo for the first time since 1987

#80
post #54

Earlier quoted context omitted.

The web came to Microsoft after the IPO. At the time, there were a lot employees with "fuck you money" and the web was still the wild west not a corporate branding commodity. Thus Microsoft's approach has been generally hands off and the first priority has always been to get information out on the web. The idea of a monolithic website like Apple's or Google's just doesn't apply. It's not part of Microsoft's DNA. Comp…

Consistently bad.

Depends on the relative values one places on form, content, and completeness.

In HN terms, Microsoft's website[s] is[are] great as MVP's and improvements thereupon.

On the other hand, in terms of Apple's ex cathedra philosophy, then perhaps, yes it[they] is[are] bad.

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