Strongest evidence in support: Drop in traffic coincided with google algorithm update.
Biggest lack of evidence: Nothing that shows it's because of who they are and not their content. Author defended their content by pointing out the cost and labor that goes into making their content.
Was the content really authentic and useful? This is hard to prove (and I suspect hard even for an algorithm to discern), and so I had a look:
- Each article did have that human feel to it with photos of the author in the locations they were talking about. Articles also included small personalized evaluations about topics.
So, yes, I did think it was authentic and useful. But how did it compare to the 1000s of other sites who can replicate this? Human writers aren't rare, and travel isn't a small interest to our species.
And that's the crux of it: Even if you're useful and authentic, search engines have to rank you among other sites that are useful and authentic.
You could be amazing and still end up on page 30 because you're not alone in being amazing on the internet.
I don't know what a fair algorithm looks like, and if a fair algorithm would make everyone equally happy.
For now, someone has the power to direct how the algorithm chooses. Who should have that power is a fair question, but I don't think anything will mitigate the problem of being ranked low even with quality content. It's a ranking against the rest of the internet, not just an evaluation of quality.
At the moment, if two sites are somewhat equally useful, being profitable to Google probably gets you a bump.