Earlier quoted context omitted.
In years of trying to sell things I've found that one of the best selling points to management is "susceptible to vendor lock-in", "you don't own your customer database", etc. I have no idea why that is.
I'm confused. Are you saying this ironically or have you literally pitched management with the risks of using your product?
I couldn't get anybody else to adopt this software despite putting a lot of work into making it easy to pick up and install.
10 years later competitors popped up like mushrooms and were adopted quickly. The thing they all had in common was somebody else owned your user database. So yeah I feel pretty cynical.