Do cookie-free analytics need cookie banners?

Post by Aloisius » Sat, Jan 25, 2025, 6:35 PM UTC

whstl wrote: post #56

legitster wrote: post #13

Earlier quoted context omitted.

I regret to inform you that solutions like Ad Naseum are snake oil. Bot-clicks and LLM networks are already pretty pervasive clickers of ads. Most ad networks already have ways of filtering out noisy clicks. And anyone dumping real money into ads will be smart enough to tie their ROI to conversion events, not clicks.

Perhaps, but bot clicks and LLM networks are not domestic users with off-the-shelf browsers doing other legitimate activities in a website. Also: the ad networks don't care about your ROI, they'll still charge if they don't catch the fraud.

Post by theanonymousone » Sat, Jan 25, 2025, 6:45 PM UTC

9dev wrote: post #67

theanonymousone wrote: post #60

Earlier quoted context omitted.

Thanks. It's a bit unfortunate. I essentially only want to keep a visitor count. So I have to show the the same banner (at least to be on the cautious side) as the guy who is sharing my data with their 732 "partners"? :-/ Somewhere in the original article it was mentioned that even hashing is not enough to make data non-PII. I assume then that's also out of questions?

Think about it the other way around. Is that visitor counter essential for your site? No. It’s cool. It’s interesting to know how many have visited, but that’s it. Now all you need to do is asking visitors if it’s okay to record their visit for the purpose of cool statistics. There is no requirement in the law to have a banner, or legalese speak. The only thing that actually matters is that you ask for consent in a w…

Post by d1sxeyes » Sat, Jan 25, 2025, 7:50 PM UTC

theanonymousone wrote: post #74

9dev wrote: post #67

Earlier quoted context omitted.

Think about it the other way around. Is that visitor counter essential for your site? No. It’s cool. It’s interesting to know how many have visited, but that’s it. Now all you need to do is asking visitors if it’s okay to record their visit for the purpose of cool statistics. There is no requirement in the law to have a banner, or legalese speak. The only thing that actually matters is that you ask for consent in a w…

Poof. What if I don't keep the IP at all and just the timestamp? Essentially "Someone visited at 23:12 January 20th", nothing else stored. Still banner needed?

Post by arp242 » Sat, Jan 25, 2025, 8:27 PM UTC

t0mas88 wrote: post #34

omnimus wrote: post #32

The article picks Fathom fingerprinting but there are differences. Other services like Plausible also include time element. So to plausible every day you are someone else. Unlike Fathom, Plausible cannot track unique visitors per month. Fathom is pretty sneaky here and its not surprising because they have been pretty sketchy in past. EU law is very much based on interpretation and “spirit” of the law and Plausible la…

Most of these "cookie free" analytics vendors keep talking about how cleverly they have anonymised the data, but this article finally gets it right: That does not matter for cookie popups. Anonymisation is only relevant to GDPR, but you still need cookie banners under the ePrivacy directive.

Post by soared » Sat, Jan 25, 2025, 10:09 PM UTC

Aloisius wrote: post #72

whstl wrote: post #56

Earlier quoted context omitted.

Perhaps, but bot clicks and LLM networks are not domestic users with off-the-shelf browsers doing other legitimate activities in a website. Also: the ad networks don't care about your ROI, they'll still charge if they don't catch the fraud.

Ad networks can't charge you if you stop buying ads because you're not getting a good ROI.