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> Set in all capitals, the word NEXT is sometimes confused with EXIT possibly because the EXT grouping is so dominant. A combination of capitals and lower case letters alleviates this problem. Huh. Never knew why the 'e' was lowercased until now. I thought it was just "style".
looks like they lowercased the e to do a better job of evoking bobby indiana's LO VE sculpture, with tilting for good measure
Earlier quoted context omitted.
I met a designer at Verizon once, asked what the hell the deal with their logo was. He acknowledged that it was rock-bottom, worst-of-the-worst grade… and said that their own internal studies indicated a multi-billion dollar project just to change all the signs. Like, just look at that one sign overlooking the east river in NYC. That logo’s gonna be around forever.
Incidentally, I went to their website to remind myself what the logo looked like, only to see that it has changed!
They found a way around the sign problem. All they have to do is change the V, and remove the checkmark. —_—
NeXT and Apple are stories of a founder bulldozing ahead with a vision, his coming and going coinciding with the respective companies’ high and low tides. The discussions around a “thing” are framed in the context of the of the thing, the founder, and one or more people who happen to be involved (the storyteller, scribe). No thing is ever discussed in isolation without the founder, and it’s always the scribe who tell…
Another possibly word for it seems to be the philosophy of megalomania: Their problem-solving and deep philosophical thinking yields the most basic, self-serving, egocentric outcome: More power, money, and credit for me. That's a pretty big dealbreaker for any rational examination, especially with any understanding of human nature and history.
What I don't understand is how followers of this philosophy overlook the obvious, basic, overwhelming flaw. How do you overlook that?
In a way it seems like the philosophy eats its own tail: Part of the modus operendi is the infinite con - endless agression, unlimited by any constraint, with the expectation that your opponents will be overwhelmed or exhausted, or at least perpetually surrender the initiative. SBF is a leading example, but we can name many more. Is the philosophy itself another infinite con?
A video of Steve Jobs (and his staff) seeing what he paid $100,000 for. https://www.logodesignlove.com/next-logo-paul-rand
"There is nothing about the IBM symbol, for example, that suggests computers, except what the viewer reads into it. Stripes are now associated with computers because the initials of a great computer company happen to be striped."
Don't the 'stripes' in the IBM logo reflect a video display technology, such as CRT, with an electron gun refreshing in horizontal lines? I assumed the low resolution of the logo's stripes reflected the resolution - and therefore the text appearance - that people were used to seeing on computer screens at the time.
NeXT and Apple are stories of a founder bulldozing ahead with a vision, his coming and going coinciding with the respective companies’ high and low tides. The discussions around a “thing” are framed in the context of the of the thing, the founder, and one or more people who happen to be involved (the storyteller, scribe). No thing is ever discussed in isolation without the founder, and it’s always the scribe who tell…
This seems to reflect the trendy philosophy of the strongman, the business equivalent of the authoritarian dictator in government (and it merges into an oligarch - a strongman businessperson with political power). Another possibly word for it seems to be the philosophy of megalomania: Their problem-solving and deep philosophical thinking yields the most basic, self-serving, egocentric outcome: More power, money, and…
Followers of sama? Simple: in it for the money. The only tangible philosophy that sticks ends up being greed combined with lying through the teeth.
I always go back to the Saul Bass presentation to AT&T over their 1970 logo redesign. He takes 30 minutes to explain the thought process and sell this design hard . By the end you're convinced it's the natural thing to do. I'm sure every executive in the room felt the same way. https://www.youtube.com/watch?v=xKu2de0yCJI (Bass would return a mere 13 years later to do the AT&T "Death Star" logo after the breakup)
Wow, attention spans were so much longer back then.
Earlier quoted context omitted.
I feel like it’s only good by collective agreement rather than any underlying merit. I wonder how many people would like it if they were told it was an idea a junior PM had put together as a holding pattern for a never-released Google product. Would it get the same level of adoration?
back in the day, during a talk about Westinghouse, we were all admiring Rand's striking and iconic Westinghouse Logo, the theory and precision behind it. A little boy pointed at it and said "That logo is dumb." And it was at that instant that we all suddenly realized that it was a pretty bad logo. We moved on to the next topic quickly after that.
Glad I bought a NeXT Cube. Still looks like a futuristic otherworldly monolith. That Ross Perot had something to do with its inception still blows my mind.
All sizzle, no steak.