Nothing new, this is all just repackaging. This is all just basic CDN proxy tech all providers (including CF) had for years. Giving it a cool name, dose not make it new or exiting.

Here are some helpful links - CF customer testimonies:

http://x-pose.org/2012/02/speed-up-your-site-disable-cloudfl...

http://www.husdal.com/2011/07/01/incapsula-versus-cloudflare...