Earlier quoted context omitted.
Press is a perfect example of incentive alignment in these programs, since not paying a bounty a researcher believes is deserved is practically a guarantee of an uncharitable blog post.
Which process ensures that the company should actually care in the slightest about an uncharitable blog post or two, especially when its motivations are opaque enough that the lack of payment might be chalked up to "there's a good reason for that"? If the cost of an uncharitable blog post is less than the cost of paying out the bounty, then a company would still be incentivized to find as many reasons to reject a pay…
Another in my long-running dramatic series "businesses pay spectacularly more for determinism and predictability than nerds like us account for".