There’s only one sentence that matters: "Provide customers with greater control over the delivery of Rapid Response Content updates by allowing granular selection of when and where these updates are deployed." This is where they admit that: 1. They deployed changes to their software directly to customer production machines; 2. They didn’t allow their clients any opportunity to test those changes before they took effe…
Absolutely this is what will happen.
I don't know much about the practice of AV definition-like feature across Cybersecurity but I would imagine there might be a possibility that no vendors do rolling update today because it involves Opt-in/Opt-out which might influence the vendor's speed to identify attack which in turns affect their "Reputation" as well.
"I bought Vendor-A solution but I got hacked and have to pay Ransomware" (with a side note: because I did not consume the latest critical update of AV definition) is what Vendors worried.
Now that this Global Outage happened, it will change the landscape a bit.