Firefox 128 enables "privacy-preserving" ad measurements by default

Post by AlexandrB » Mon, Jul 15, 2024, 11:58 AM UTC

erk__ wrote: post #29

mrweasel wrote: post #8

I was looking at this when I upgraded and that setting does not need to be there. If it was off by default, no one would feel the need to locate that check box and enable it. So just turn it off, remove it from settings and yank the code. The language is even rather vague and Mozilla seems to good a long way to avoid explaining that this is the alternative Google has designed for Chrome to replace tracking via third…

This is not the same as Protected Audience API which Mozilla have been very critical about [0], this is something they have worked on with Meta over the past couple of years. If you press the read more button there you go to this page [1] that explains it more. 0: https://blog.mozilla.org/en/privacy-security/googles-protect... 1: https://support.mozilla.org/da/kb/privacy-preserving-attribu...

Post by madeofpalk » Mon, Jul 15, 2024, 12:00 PM UTC

JW_00000 wrote: post #46

michaelt wrote: post #26

Earlier quoted context omitted.

> Let's be honest, ads and ad tracking is not going anywhere Sure they are - just install ublock origin. Even if you're OK with the snooping and the attention hijacking and the slow pageloads and the pictures of rotting teeth, plenty of malware has been delivered by inept ad networks. Frankly, I find it strange when someone doesn't block ads.

To play the devil's advocate: if everyone did that, there would be almost no more free websites. So much of the internet is paid for through ads.

Post by zihotki » Mon, Jul 15, 2024, 12:01 PM UTC

stranded22 wrote: post #35

I was about to clear it - but, you know what, it IS needed. Website publishers need to know what works and what doesn’t - otherwise they cannot improve nor generate revenue. So, privacy preserving measuring? I’m in, well done Mozilla.

Post by lkdfjlkdfjlg » Mon, Jul 15, 2024, 12:03 PM UTC

doe_eyes wrote: post #30

The scare quotes here are uncalled for: it is privacy-preserving. The approach allows measurement without disclosing who, specifically, did what with the ad. The best objection to these proposals isn't privacy, it's that a browser vendor is lifting a finger for advertisers. I guess the fundamental question there is if we prefer to outright shut down online advertising, or give it the tools it needs to be less bad. Op…

Post by cobertos » Mon, Jul 15, 2024, 12:04 PM UTC

PedroBatista wrote: post #69

I've been using Firefox for more than 20 years since the Phoenix days, even when it was cleary slower than Chrome (it still is but the diferences are minimal ) I'm not acting surprised, but I think it's more than time to start looking into a viable alternative. It's "Chromium" (?) still a thing? Do you guys know if there is a browser based on Firefox that doesn't have any of the BS Mozilla is putting into their brows…