71–80 of 115 posts
Clearly something is not right, so I decide to view the profiles of all those who clicked the ads. Whoa, what? Advertisers can see my Facebook profile if I click their link? Talk about oversharing...
I actually don't think that advertising is Facebook's future. The intent isn't there in the same way it is with a Google search. However, I do think Facebook has a bright future with payments: imagine "Pay with Facebook" buttons throughout the web, with Facebook's business as essentially being the IRS of the internet. They could even require sites that integrate with Facebook Platform (which is very powerful and valu…
It does take a bit of work to fine tune each campaign & ads.
- test your images. drop those with ctr less than .06%
- test your age groups. look at your customers and decide the groupings.
- use precise interest. think your competitors, brand names, etc.
With $40 per day, if you split test properly, you should be able to find the audience at CPM $0.20, other than PPV, there's not a lot traffic sources than can give you such precise targeting.
PROOF: http://imgur.com/0dFFE - I'm still working on the CTR to .1% ... beside Conversion & Brand is what matter, NOT likes.
Earlier quoted context omitted.
If I had a lot of success with ads on facebook, I would keep it quiet, so negative reviews (which there are quite a few these days) lower prices. Another thing to consider is that facebook was (still is?) in a quiet period due to IPO, and once it's over we will definitely see some good examples of how facebook ads work.
"I made $100,000 with Facebook ads in 3 months". Would you like to hear how? (True story by the way.) But like you said, people are reluctant to share successes, by fear of being copied.
"The template tells me I have targeted 178,000 people who within my interest range and selected demographics."
"Two! €160 quid for two clicks, each of whom looked at two site pages."
Facebook handed him the gun and he shot himself in the foot.
Earlier quoted context omitted.
At the bottom of the article is a short bio of the guy. A bit further down is a proper "About the author" box with a picture and his Twitter handle.
Yes, that's fine, but it doesn't replace a byline, which is before the article.
There is no one right way of doing this. I just went to my magazine shelf and grabbed as many different magazines as I could.
Der Spiegel(1) (Germany’s most widely read news magazine) nearly always puts authors’ names at the end of articles.
brand eins (2, a German business magazine) puts the names of authors, illustrators and photographers right at the start of articles.
11Freunde (3, a German magazine about soccer culture) also puts authors’ names right at the start, as does Slanted (4, a typography magazine) and the German Wired (5).
So bylines are pretty common, but not everyone uses them. Putting names at the end of articles seems perfectly acceptable, also.
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>Once my helpers stopped liking, I had expected the viral phenomenon of Facebook to generate more and more likes as the contagion of their likes spread to their friends and colleagues via their own Facebook pages. You expected your page to go "viral". Your page for packaging products ... to go viral? The people who care about your packaging products are far between on Facebook. The people who care about packaging pro…
I can certainly understand the author's frustration with Facebook advertising, and for what he's selling, it does make more sense to use Google than Facebook or Twitter. I don't think that's an indictment of the site, though. Facebook and Twitter are mediums for sharing and discussion. Traditional commerce feels a bit off, at best. If you want to use them to promote a business, you have to be participating in them on…
> everything I read about maximising your web presence and impact told me that SMEs must integrate and embrace social media, especially Facebook This is where he went wrong; signing up to Facebook because a book said a business needs a Facebook page to be successful online is the wrong approach. If you can't explain why you're making a Facebook page it probably isn't going to work, even if you have no knowledge of Fa…
Exactly, case in point: My local sandwich deli has now decided to go all "social media". They have a big sign on the counter saying "please like us on facebook" and when you buy a sandwich the staff ask you if you are on facebook. Something about the whole approach just feels wrong in a way I can't quite put my finger on. It just feels like them asking me to do what is basically a meaningless mechanical chore. I've b…
Source: Taiwan