This article is spot on in its thesis, though not always in its arguments. Everyone is convinced -- because the people who work in marketing are happy because they can sell ads -- that social media is an important thing. It is not. Social media is people doing what they were already doing, only more often and anywhere. Flirting with girls, talking with friends, etc. Making these activities digital is not changing soc…
I agree though, we need more of these companies. I think of all the things that we could be doing, and I remember how I used to want to change the world before running a business got in the way. Sometimes you need an opportunity that puts you in a position to do something that truly fulfils your dreams, as Elon Musk did with PayPal.
Can only hope some of us are observant enough to have our preparation meet with opportunity.