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The slow death of authenticity in an attention economy

coryzue.com

71–80 of 347 posts

Re: The slow death of authenticity in an attention economy

#71
post #6

this phenomenon exists outside Twitter/X as well you know, Youtube is an example

It's true but I'm not sure youtube creators ever really claimed to be "authentic", a lot of them are acting as presenters and always have been. Twitter was always more towards "this is the real me"?

Re: The slow death of authenticity in an attention economy

#72

>And yes, on the surface this incentivizes people to create better content. The better your content is, the more it gets seen, and the more money you make. And yet, my felt experience of this change is the exact opposite—as people seek more engagement, their content gets worse. What’s going on here? It always tickles me when terminally online people realize that human connection doesn't scale . It's valuable precisel…

I think it is more about if you want go after general market you need to be bland that is why regular cars and clothes from HM look a same or biggest fast food chains menus look somewhat same.

Re: The slow death of authenticity in an attention economy

#73
post #62

Earlier quoted context omitted.

Everyone is getting paid by the number of impressions - not the quality of them. With incentives like this..

Depending on the platform it can be other things too. View time, remaining on platform, etc.

What [ad] platform pays on anything but clicks?

Re: The slow death of authenticity in an attention economy

#74
post #43

>And yes, on the surface this incentivizes people to create better content. The better your content is, the more it gets seen, and the more money you make. And yet, my felt experience of this change is the exact opposite—as people seek more engagement, their content gets worse. What’s going on here? It always tickles me when terminally online people realize that human connection doesn't scale . It's valuable precisel…

I agree 100% with what you are saying, but I don't think you need a human connection to have good content. The encyclopedia Brittanica didn't establish a human connection, but it was a valuable resource. An ugly problem with an attention economy is that you are rewarded for seeming useful and interesting, but once the attention has been given, there is no incentive to actually deliver. So we get clickbait headlines a…

Reputation is still valuable over time. Some YouTube creators I ignore irregardless of the thumbnail, while other content creators get a click automatically. The same happens with websites and everywhere else in the attention economy.

Re: The slow death of authenticity in an attention economy

#75
post #48

I don’t understand how there is such an assumed 1 to 1 relationship with getting lots of followers and making lots of money. Where the fuck is the money coming from??

From the platforms, generated by ad views by followers. Or more accurately, ad clicks downstream from that.

Re: The slow death of authenticity in an attention economy

#76
PJ Vogt (formerly Reply All) recently did an interesting episode on his new podcast about this exact topic[0]. It's worth a listen. It really helped to clarify some meta-thoughts about how attention works, how media consumption influences us, and how I think about Twitter (and people's relation to it).

Like, at one point, PJ talks about how he's witnessed people at the bar talking to a friend (purportedly), but in a format that seems to be talking to an imaginary twitter audience. The way people talk, communicate, quip, etc on twitter is bleeding into discourse OUTSIDE twitter. I tend to agree as I've seen this. Worse, when I use things like twitter, I find myself being unintentionally obtuse, contrarian, quippy, etc.

You are a product of what you consume. How deep of thoughts can be conveyed in 140/280 characters? And perhaps more importantly: does such a shallow medium give you a proper opportunity to explore your thoughts on a topic before you begin to formulate an opinion/response?

[0] https://pjvogt.substack.com/p/how-do-i-use-the-internet-now

Re: The slow death of authenticity in an attention economy

#77

People aren't authentic when they are talking to everyone on the planet at once, unless they are incredibly naive. They are authentic talking to their friends, or family, in private conversations. A lot of people were naive in the early days and it made for amusing conversation, not any longer and these platforms are just about brand management / advertising now.

You've identified what needs to change.

Re: The slow death of authenticity in an attention economy

#78

One thing I've realized about social media, especially X/Twitter, is that it's not a singular place, that is you can have 4 feeds on twitter from different users that might as well be different social media platforms. I've noticed if you follow the "Indie Hackers" on X then you will get lots of self promotion (ie. "My startup just hit $X/MRR!!, here's how I did it: substack.com...."). On the other hand there are othe…

Interesting YouTube channel, looks like it is worth a watch.

You'll note even he conforms to the algorithm, though. Just look at all of those video thumbnails with his face.

Re: The slow death of authenticity in an attention economy

#79
post #58

Earlier quoted context omitted.

I feel like these conversations condense down to "the death of authenticity... if you want to make money/get mainstream." There's plenty of people doing it for free, but there's a melancholy from people who saw the myth of "being yourself and getting paid well for it" dissolve.

Selling Out has been going on forever...

Doesn’t mean we all must enjoy it and take part

Re: The slow death of authenticity in an attention economy

#80
I'm more annoyed by this in blogs. Substack started as an anti-Twitter, with long-form intentional communication and calm newsletters. Now, it's slowly shifted to a growth hacker cesspool of pop-ups, recommendations, and dark UI patterns. Beehiv is worse. We've ended up with an explosion of content blogs by people who don't value content.
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