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Besides the novelty factor (which others have mentioned), his 'paint' version is also much simpler, and therefor much easier to understand at a quick glance. - Large text - Not very much text - A single image - A single visual flow (top to bottom) - A concise color palette (greens and black) Compare to the 'standard' ad, where: - Text is too small - Too much text - Too many images competing for attention - Muddled vi…
When I see the second ad, I wonder what it is, so yes, I'm more likely to click on it. But I'm not interested in car games. So I'm also much more likely to press the back button as soon as I understand what I'm being sold.
How does the math play out in the end and which ad is betetr? There's no way to tell from that data.
It works because:
- It stands out from the content
- It defeats ad-blindness
- It's not expected, so it makes you curious
If this style becomes the norm, users will learn to mentally filter ads made in Paint as well.
Besides the novelty factor (which others have mentioned), his 'paint' version is also much simpler, and therefor much easier to understand at a quick glance. - Large text - Not very much text - A single image - A single visual flow (top to bottom) - A concise color palette (greens and black) Compare to the 'standard' ad, where: - Text is too small - Too much text - Too many images competing for attention - Muddled vi…
Ad-blindness is another factor. At first glance, his simple ad looks like part of the content, the fancy ad just looks like an ad and is filtered out subconsciously. Definitely a factor to take into account when you're targeting gamers I'd think.
* A few years ago I missed a question in an exam that was framed and underlined. The goal was to emphase the question because it was important. When I learned that I missed the question (while discussing the exam with other student), I took a new look at the question and my only guess can be that it looked too much like a Google Ad at that time and despite the fact that it was on paper I unconsciously ignored it… This is how stupid I can be.
Good lesson on the value of in-market testing. That said, would love to see some theory and analysis about why the MS Paint ad outperformed the standard ad. My hunch is that the first ad -- while it obviously looks a lot more professional -- looks like every other banner ad on the internet. It reeks of ad-ness, and it may set off some psychological barrier to receptivity amongst viewers precisely because their brains…
Good lesson on the value of in-market testing. That said, would love to see some theory and analysis about why the MS Paint ad outperformed the standard ad. My hunch is that the first ad -- while it obviously looks a lot more professional -- looks like every other banner ad on the internet. It reeks of ad-ness, and it may set off some psychological barrier to receptivity amongst viewers precisely because their brains…
This is actually well known among savvy internet marketers. And it's why those tips for belly/whitening/wrinkles "invented by a local mom" always look far from professional. It works because: - It stands out from the content - It defeats ad-blindness - It's not expected, so it makes you curious If this style becomes the norm, users will learn to mentally filter ads made in Paint as well.
That is the first flag that it is a scam.
The second image looks cute and personal and much less threatening with the call to action... well... calling you to action.
Seems like the standard advertising conclusion to me. I would suggest not throwing away anything you know about advertising, unless youre a spammer that makes shitty ads and a looking to boost your CTR.