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A literary history of fake texts in Apple's marketing materials

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Re: A literary history of fake texts in Apple's marketing materials

#71

Post by musictubes »

derefr wrote: post #34

> they form group chats centered around trips that only one participant was on It never occurred to me until now, but there's actually a somewhat-coherent "sharing philosophy" woven through many of Apple's products. It seems like Apple envisions a world where social networks and "broadcast"-sharing of content don't exist. In this world, when people want to "tell people" an update about their life, they share that upd…

I doubt that anyone on Apple’s C suite has a personal Facebook or other social media. Once you get to a certain level of fame/wealth/corporate importance your social media output will go down or at least become not personal. Having a private social network makes a lot of sense for them. Might be better for everyone else too.

Re: A literary history of fake texts in Apple's marketing materials

#72

Post by Nition »

This doesn't even delve into the hidden deceit!

In the first image, the sender says they went camping in the mountains, but then sends a photo of the seaside. Did they really go camping at all?

In the soapbox derby image, the sender claims they "just finished the latest renderings" for the sushi car design, yet the design is clearly AI generated! They've been lying to the team about how they're creating the designs.

Rich Dinh, who's dominating the chat with his ravioli dish? It's a stock photo by Helen Rushbrook! Is he making anything himself?

How many people in Dimension Apple are secretly struggling like these three? There must be huge pressure to conform.

Re: A literary history of fake texts in Apple's marketing materials

#73

Post by qingcharles »

lxgr wrote: post #28

No article about Apple's staged sample content can be complete without at least an honorable mention of the Raccoon Basement Incident: https://www.businessinsider.com/apple-displays-weird-message...

Are wild racoons that friendly? There is one living in my attic and I've seen racoon claws, so I'm not tempted to try and spook it.

Re: A literary history of fake texts in Apple's marketing materials

#74

Post by cafeinux »

jayd16 wrote: post #36
samastur wrote: post #32

Earlier quoted context omitted.

Like mine do. And most messages I receive. I find it weird that some started seeing punctuation as some weird imposition.

You even send messages like "lol." with the period?

I don't usually text in English so my style is definitely different, but I wonder if I may be living in the Apple Dimension (despite my last Apple device being an iPod Touch from 10 years ago and a MacBook Air from the same time that I bought used to try to install Linux on it): I do end every one of my texts with grammatically correct punctuation, never use "lol" or other abbreviations, and typically write in a very clean, sometimes too verbose, style. I wonder if something up with "us". Maybe a new pathology name ought to be coined.

Re: A literary history of fake texts in Apple's marketing materials

#75

Post by cafeinux »

Loughla wrote: post #42
ruffrey wrote: post #39

Earlier quoted context omitted.

I think this is mostly how human communication worked until the internet era. Those who aren’t plugged into social media still operate this way - sharing directly with others. In real life, when people interact, they begin by asking “how are you?” Which is the opposite of social media.

I'm on no social media (besides this site). The number of times a day I have to say, "no, I didn't see [insert random event here]." Would honestly surprise you. There is just an expectation in society today that you know everything that's going on in everyone's life. It's very, very strange to me. It's hard to explain why, but I get serious black mirror sort of vibes from it.

At least you get asked about those events. In my family I'm known as the guy who knows everything last: often conversations go like "He's been sad for two months now, but it's understandable – Why? What happened? – Well, you know, the break-up... – What? John broke up? I didn't even knew he had someone..."

So now, my mother (who lives on Facebook) usually calls me to let me know when she learns something she might deem important on Facebook. And I honestly appreciate the attention, it's good when you feel that people think about you. And it's usually important information she gives me, because we're not into gossip.

Re: A literary history of fake texts in Apple's marketing materials

#76

Post by 4oo4 »

I would posit that Dimension Apple also extends into the shows it does product placement in, where they stipulate that villans can't use Apple products.

https://arstechnica.com/tech-policy/2020/02/apple-wont-let-f...

Once you see it, it's really hard to unsee and can make certain shows like Law and Order SVU seem like a longform Apple ad. Ted Lasso on Apple TV (and presumably other Apple TV shows too, though I haven't really watched others) is very bad about the amount of Apple product placement and comes close (but doesn't quite) ruin the show.

Re: A literary history of fake texts in Apple's marketing materials

#77

Post by teaearlgraycold »

theragra wrote: post #64
teaearlgraycold wrote: post #47

Earlier quoted context omitted.

Well, this is how I live. I don't use any broadcast-based social media. The only form I consume would be YouTube or Twitch, I believe without any parasocial weirdness. After I finish a trip (recently I went to Supai, AZ) I send little bundles of photos to different people via my phone very much like these screenshots.

It would feel a bit weird to me, because it looks like marketing myself and my ego. In blogs or social networks, people only check you if they want.

I think different people could do the same thing for different reasons. For me it's just about catching people up, and sometimes people return the favor.

Regarding social networks, though - people aren't exactly looking at your photos because they want to. Most social networks decide what you see, so the algorithm will put vacation photos in front of you even if you don't like that content.

Re: A literary history of fake texts in Apple's marketing materials

#78

Post by hotnfresh »

jalict wrote: post #24
bluedays wrote: post #11

Earlier quoted context omitted.

I’m disturbed that you have a lot of bathroom pics in your texts

Random bathroom selfie seems pretty standard.

There are clearly many texting dimensions.

Bathroom selfies are not a thing in the one I’m a part of.

Re: A literary history of fake texts in Apple's marketing materials

#79

Post by midasuni »

4oo4 wrote: post #76

I would posit that Dimension Apple also extends into the shows it does product placement in, where they stipulate that villans can't use Apple products. https://arstechnica.com/tech-policy/2020/02/apple-wont-let-f... Once you see it, it's really hard to unsee and can make certain shows like Law and Order SVU seem like a longform Apple ad. Ted Lasso on Apple TV (and presumably other Apple TV shows too, though I haven'…

I find Sony the most egregious example of poor product placement - especially in Spider-Man films

Re: A literary history of fake texts in Apple's marketing materials

#80

Post by Taek »

kazinator wrote: post #65

> Like a lot of troubled young men, I used to pay close attention to Apple’s developer conferences and special announcements, eagerly anticipating each new generation of iPhone and operating system. ... As a deranged older man, I now collect artifacts from Apple advertisements, to reconstruct the characters and interactions portrayed in their fantasy world, to inform the public about how (for instance) they text diff…

Quite the contrary to deranged, I think its exactly in line with someone who collects sports jerseys or old coins with manufacturing defects.

The world of Apple propaganda is expansive and rich, and has more than enough depth to justify a worthwhile hobby.

In fact, at a party or gathering I'd be way more excited to hear about your collection than to hear about a guys collection of stamps or WWI era guns (not to disparage those hobbies, they just don't interest me personally much)

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