71–80 of 183 posts
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Ironically, plain text emails actually do better for us - the problem is that plaintext emails are often more likely to be caught up by spam filters.
The data I've seen suggests the opposite?
> An email is essentially just an HTML document, like a web page, except it's visualized in an email client, rather than a web browser. However, both are capable of rendering, which is the process of turning HTML code into text, rectangles, and images, i.e. the visualization of the content. No, it is not. An email is a text document. That document might be HTML, but it doesn't have to be. And if such email is sent to…
Another time I needed to provide a summary of options for fees and that got added as a table with colours to indicate fees, profits and losses.
And I don’t care at all if it meant that it could not be read in mutt. At some point we have to march forward or we will never progress at all.
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Transactional mail is not marketing mail. It's typically a notification in response to an action you initiated on some web application. https://postmarkapp.com/blog/what-is-transactional-email-and...
OK. So what, I'm not going to complete my password reset notification because the page isn't beautiful? If you are tracking response rates it is because people aren't expecting an email, because they didn't ask for one (i.e. it isn't a password reset notification). GP is right - I want information I /need/ to be in an email in a succinct format, and I don't want emails I don't need.
2. Yes, abandonment will be higher if the user can’t click the password reset link in the email.
Wouldn't most of these pains go away if you simply could include style tags (not attributes) in the body? I've always wondered why it's possible to include script tags pretty much everywhere but not style tags.
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This is an absurdly wrong, yet characteristically HN take. Transactional mail typically requires some hyperlink for the average user.
No, it doesn't. Email is a great feedback medium. "If you want to continue with the subscription, reply with the word YES on a line by itself. You can put comments on other lines and we will read them." do-not-reply@marketing.com is one of the stupid innovations by people who can't automate their email. Transactional email gets handled by robots and fed into a ticketing system when it goes awry. Treat your customers…
Transactional mail is not marketing mail.
It’s not a good look to declare things as stupid when you aren’t sure what the discussion is about.
> An email is essentially just an HTML document, like a web page, except it's visualized in an email client, rather than a web browser. However, both are capable of rendering, which is the process of turning HTML code into text, rectangles, and images, i.e. the visualization of the content. No, it is not. An email is a text document. That document might be HTML, but it doesn't have to be. And if such email is sent to…
For all communications that matter today, email is HTML. No one cares that JohnFen choses to not render them as HTML.
"So if you want a reasonable portion of users to see your email as intended, let's say 95%, you have to stick to the most basic features of HTML and CSS..." Or, you know, you could just SEND TEXT.
Can you conceive your needs and your basic understanding of an issue is not, in fact, the whole thing?
I don't understand the insistence on building "beautiful" emails. I'm not the kind of person to insist on text-only e-mail, but I do think it's ridiculous to spend lots of time and money making e-mails that look like fully-fledged Web documents. Either your message does have some useful information for the reader, in which case say that and then get out of my way, or it doesn't , in which case you're a spammer. There…
That non-existent third option is critical for good communication.
Earlier quoted context omitted.
This is an absurdly wrong, yet characteristically HN take. Transactional mail typically requires some hyperlink for the average user.
No, it doesn't. Email is a great feedback medium. "If you want to continue with the subscription, reply with the word YES on a line by itself. You can put comments on other lines and we will read them." do-not-reply@marketing.com is one of the stupid innovations by people who can't automate their email. Transactional email gets handled by robots and fed into a ticketing system when it goes awry. Treat your customers…
I’ve worked with a system that let users order domain names by email and it was a nightmare to maintain. Don’t EVER build a system that relies on reading and parsing emails sent by users, it WILL fail horribly.
Text. Just use damn text. Nobody wants to look at your logo. Why biz people have to ruin everything.