Live data from Hacker News

YouTube is testing a more aggressive approach against ad blockers

androidpolice.com

71–80 of 1001 posts

Re: YouTube is testing a more aggressive approach against ad blockers

#71

Do it! We'll finally have reason to buy the Nebula subscription and we can get out of the monopoly market.

Here's hoping someone writes a youtube-dl extractor for that site soon. Haven't gotten around to doing it myself, despite manually downloading a bunch of videos using Firefox's network tab.

Re: YouTube is testing a more aggressive approach against ad blockers

#72

This is a rather disturbing move to me, as I am a YouTube addict and adblocker user. I use NextDNS, a DNS-based service that's like your own PiHole in the cloud. It is sometimes tricky for me to disable adblocking! There are a couple of approaches. Resetting my DNS servers to defaults is disruptive and error-prone; it's a non-starter. I find it peculiar that there is no knob on NextDNS that says "disable blocking fea…

[deleted]

Re: YouTube is testing a more aggressive approach against ad blockers

#73

I wonder if we're gonna see an ad-blocker-blocker-blocker kinda race going on here. As long as the code runs in the users' browser, there should be a way around it. Makes me wonder if they'll ever move to WASM... though I assume there's gonna be ways to block ads regardless.

That's exactly what's been going on with Twitch for the past several months, and frankly Twitch is winning.

All of the ad blockers are now pretty jank. Sometimes they don't work at all, sometimes you need to refresh a couple times to get the stream to play. I think Alternate Player somehow still works despite being unmaintained, but its stream is always 5+ seconds behind no matter how you tweak the buffer settings.

Re: YouTube is testing a more aggressive approach against ad blockers

#74
post #70
post #67

Is there some business school teaching people that the sure way to profit is through an arms race against your own customers?

How are people who don’t pay for what they use customers? They cost YouTube money but if they’re not watching ads they’re not bringing in revenue and it’s highly unlikely that they’re bringing enough promotional value to defray that. I could see some push for ethical ads or security but at some point you need to pay for what you like, either by subscribing to premium or watching ads.

Until this very moment google has considered the wisest move to be trying to keep all potential users on their platform, and it's arguably part of why they have maintained such dominance. It has always depended on network effects and the nearly uncompensated efforts of creators.

They have been getting greedier and greedier under the relentless quarter over quarter pressure to grow. Now we have mandatory ads on all videos, including non-monetized ones, and creaters who made the mistake of trusting youtube are systemtically defrauded through arbitrary demonetization.

I certainly feel no obligation to pay tithes to google.

Re: YouTube is testing a more aggressive approach against ad blockers

#75
Can't blame Google for finally getting to the point of doing this. There's probably a lot of extra money left on the table because of ad blockers.

YouTube isn't a public service. You can either pay the $12/mo for Premium for no ads and other perks or watch ads to subsidize the site.

Re: YouTube is testing a more aggressive approach against ad blockers

#77

Do it! We'll finally have reason to buy the Nebula subscription and we can get out of the monopoly market.

Here's hoping someone writes a youtube-dl extractor for that site soon. Haven't gotten around to doing it myself, despite manually downloading a bunch of videos using Firefox's network tab.

yt-dlp has one.

Re: YouTube is testing a more aggressive approach against ad blockers

#78
post #70
post #67

Is there some business school teaching people that the sure way to profit is through an arms race against your own customers?

How are people who don’t pay for what they use customers? They cost YouTube money but if they’re not watching ads they’re not bringing in revenue and it’s highly unlikely that they’re bringing enough promotional value to defray that. I could see some push for ethical ads or security but at some point you need to pay for what you like, either by subscribing to premium or watching ads.

The definition of "customers" has shifted in the ad-supported tech world. There's nothing inherently wrong with that model when it's unobtrusive and useful ads; It's when they get overly aggressive with the advertising that it drives people to block, IMO.

Also there's a pattern in the industry of introducing ads (or "promotions" to get around legalese) to "ad-free" subscriptions once they have sufficient lock-in.

Re: YouTube is testing a more aggressive approach against ad blockers

#79
post #70
post #67

Is there some business school teaching people that the sure way to profit is through an arms race against your own customers?

How are people who don’t pay for what they use customers? They cost YouTube money but if they’re not watching ads they’re not bringing in revenue and it’s highly unlikely that they’re bringing enough promotional value to defray that. I could see some push for ethical ads or security but at some point you need to pay for what you like, either by subscribing to premium or watching ads.

I'm pretty sure that the ethics of interacting with the likes of Youtube or Google are a fair bit more complex than you're giving it credit for, but I'm also pretty sure that this isn't the platform for that debate. Suffice it to say that as others have pointed out the definition of "customer" in the world of data brokers and advertising has become a lot less meaningful.

Re: YouTube is testing a more aggressive approach against ad blockers

#80

> “In cases when viewers feel they have been falsely flagged as using an ad blocker, they can share this feedback by clicking on the link in the prompt.” At this point, such a statement almost feels as though it is explicitly stating that the "feedback" will be ignored. It probably won't be in aggregate but why should I expect that my individual report will be acted upon?

It's google. There will never be any feedback unless your complaint makes it to the HN front page.
Post reply on HN