On one hand this effort sounds like a good way to generate some interesting concepts. On the other hand, as a long-time resident of a rural, wildfire-prone area, it's also important to educate the public and politicians that there is a large body of proven land management best practices that can already significantly improve prevention, control and mitigation. While we can always do better, we often aren't sufficient…
some craft ong parasites infiltrated it and now it's a huge money maker for them. and they sell the prizes to anyone needing PR. did you just leaked oil near first world waters? let's do a xprize on oil clean up drones ny highschoolers!
the org chart is a bunch of VPs taking home a cool mi a year, with a bunch of sales person underneath (director of charity. director of giving. etc. look at their open positions page at any point in time. they churn these fast too.)
they will not focus on any meaningful result, like you outlined. only on the innovation as a cult PR.
for example, their rain forest one can be solved tomorrow by keeping the US out of couping countries with rainforest, if you were to trust data. but i guess that won't get the vote of a Hollywood actor or a swiss professor who literally have a course on using drones for ecology preservation.