Earlier quoted context omitted.
Hey - I'm one of the founders of Curebit, and yes - it was a boneheaded move.. We had a different homepage, were a/b testing different pages, came across the 37signals post and were like 'wow we should see how that converts!' We are big fans of rails and what 37signals is doing and did not really think through the implications of what we were doing. We just kind of thought about it as a fun test to run. Clearly it wa…
Looks like you were using the design for a new product as well ( http://www.sharebooster.com ). http://i.imgur.com/MXCuN.png You going to take that down also?
Curebit (YC W11) Raises $1.2 Million For Online Referral System
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Re: Curebit (YC W11) Raises $1.2 Million For Online Referral System
#72Your new designer will be able to have a crack at an original homepage ;) http://i.imgur.com/fRI8Q.jpg http://i.imgur.com/KbQo0.jpg
Hey - I'm one of the founders of Curebit, and yes - it was a boneheaded move.. We had a different homepage, were a/b testing different pages, came across the 37signals post and were like 'wow we should see how that converts!' We are big fans of rails and what 37signals is doing and did not really think through the implications of what we were doing. We just kind of thought about it as a fun test to run. Clearly it wa…
However, I think something that is missing is a little more guidance. Other than the issues others have communicated, the web page showed that your company hasn't established, even in very raw form, it's own style that is best for its users. It's normal to reflect and be inspired by others designs. I would even recommend that you take screenshots of the design styles that speak to you. From that point though, the screen shots should be used as "internal" discussion materials that help your company find the essence of its own style. That style should always be taking what's best for your product/service and user base, into the style characteristics.
Once you've found your core style, express it and iterate over it using each iteration as a piece of more relavent inspiration to your style (37Signals recently released a cool video on their blog that demonstrates this process through their eyes). The results should make you proud enough to express and share it with your customers. Only at that point do you finally make it public. After that keep iterating over it. If you utilize external inspiration, make sure that you've iterated over it enough that your style doesn't feel like a knockoff. You should be able to identify this easily and odds are, if you've been going through all this it won't be. However, if you have concerns just take screen shots of your style and the screen shots of what externally inspired you,...show them to some people who don't work for your company and weren't involved with the design process. They should be able to 1) pick up on your style and 2) agree that it isn't a knockoff. Given the situation you are in, I would recommend this heavily to help give piece of mind.
I realize that you wanted to gain from the lessons learned from 37Signals internal design iteration process as well as other companies. However, if you note what I said above, it means they were focusing "also" on their product and their customers. Which means if you directly reflect your design from theirs, you weren't focusing enough on your customers. You might have intended to give your customers a great design experience, but without going through the process above, your website is considered not authentic...and as a result people focus on the their feeling of "this looks oddly familiar" instead of focusing on what your product can do for them.
Many, if not all of the people who have commented have gone through their own artistic design process to build one or more designs. And at times it can be "hell" (fun, but still) to create something that the designer feels is good enough to share/use. It is a compliment that someone is inspired by your design. But when it's closer to a knockoff it can make the designer feel like they sacrificed him/her-self for your free ride. If they intended for it to be given away, then the benefit you receive gives them whatever good feeling they were looking for. I'm sure you have, like many people, worked insane hours that took away from family, friends, and even yourself.
I hope humility, honesty, and hard work guide your company to a design that you can be proud of.
Good luck and I hope this all helps.
Re: Curebit (YC W11) Raises $1.2 Million For Online Referral System
#73Earlier quoted context omitted.
Hey - I'm one of the founders of Curebit, and yes - it was a boneheaded move.. We had a different homepage, were a/b testing different pages, came across the 37signals post and were like 'wow we should see how that converts!' We are big fans of rails and what 37signals is doing and did not really think through the implications of what we were doing. We just kind of thought about it as a fun test to run. Clearly it wa…
The real lesson here is a hidden one for YCombinator startups: YC gives you money, but they apparently do not provide you with advisors, handlers, lawyers or PR people who will intervene to stop you from making such a boneheaded, potentially explosive move, nor step in and help you figure out how to gracefully recover from a mistake. Seriously? Credit where credit is due? Ha ha, it was stupid, we stole your design AN…
Re: Curebit (YC W11) Raises $1.2 Million For Online Referral System
#74Earlier quoted context omitted.
I don't think credit is really going to cut it in this situation.. and permission is unlikely to have been given had you actually asked.
To be fair, everyone and their mother has ripped off 37 Signals pricing table and this never seemed to bother anyone.
Re: Curebit (YC W11) Raises $1.2 Million For Online Referral System
#75Your new designer will be able to have a crack at an original homepage ;) http://i.imgur.com/fRI8Q.jpg http://i.imgur.com/KbQo0.jpg
Hey - I'm one of the founders of Curebit, and yes - it was a boneheaded move.. We had a different homepage, were a/b testing different pages, came across the 37signals post and were like 'wow we should see how that converts!' We are big fans of rails and what 37signals is doing and did not really think through the implications of what we were doing. We just kind of thought about it as a fun test to run. Clearly it wa…
But the part about stealing someone else's work and passing it off as your own obviously had some thought put into it. One could only imagine what other parts of your app were repurposed from third parties.
Re: Curebit (YC W11) Raises $1.2 Million For Online Referral System
#76Earlier quoted context omitted.
Thanks for that. Now I am far less sad about stealing Curebit's concept. Their idea is fantastic, but I found it easier to just copy the concept than integrate with their APIs. Does anyone else find it strange that the article claims they have 1000 customers, and minimum pricing of $50/month, but they raised $1.2M? Why bother raising money if you are already close to a run-rate of $1M? My guess is they have closer to…
Revenue is not the same as profit, they could very easily be running at a loss even with that amount of revenue. We have seen this in extremes with companies like Groupon lately.
Re: Curebit (YC W11) Raises $1.2 Million For Online Referral System
#77Earlier quoted context omitted.
Hey - I'm one of the founders of Curebit, and yes - it was a boneheaded move.. We had a different homepage, were a/b testing different pages, came across the 37signals post and were like 'wow we should see how that converts!' We are big fans of rails and what 37signals is doing and did not really think through the implications of what we were doing. We just kind of thought about it as a fun test to run. Clearly it wa…
Allangrant, as you stated you are a back end developer. While that's good to note, it doesn't exclude the outcome that DHH and the community have already commented on. However, I think something that is missing is a little more guidance. Other than the issues others have communicated, the web page showed that your company hasn't established, even in very raw form, it's own style that is best for its users. It's norma…
I do have to say, based on the evidence that DHH keeps unearthing, it does not seem like your company has put forth the immediate effort needed to represent that your company is taking to heart what is being said by DHH and others. That unfortunately is effectively like a strike 2. First for the action, and secondly for the inaction. Yes the inaction is both in relation to PR and actual outcome of change.
For the future viability of your company, you might consider immediately removing all content and styles even remotely considered to be "borrowed" (by any definition)...even if it means your websites are bland and almost blank. That however only closes the door on any indiscretions. Going through the challenges of repentance and acquiring forgiveness, is something only your company's heart can achieve. Seeking guidance would also probably be a good idea to get you through this current PR issue.
On your twitter pic it shows that you wish to stop sopa. In a recent case, GoDaddy had their own PR problem that cost them dearly. Given that your company is a start up, even with $1.2M in funding, appropriately negative PR like this can cost the company it's life.
*PS: 37Signals has 2 good books to read. I believe "Rework" even has some comments regarding when you screw up as a company. However, since it is the authors themselves to which your company has afflicted....
I hope your company is able to make the right choices.
Re: Curebit (YC W11) Raises $1.2 Million For Online Referral System
#78Your new designer will be able to have a crack at an original homepage ;) http://i.imgur.com/fRI8Q.jpg http://i.imgur.com/KbQo0.jpg
Personally, I don't think it's a big deal. The Curebits designer was obviously inspired by the Highrise design, but didn't copy it pixel-by-pixel. If it helps Curebits convert more customers then more power to them--it's not like they're stealing Highrise customers. Linking to someone else's assets, however, is just wrong.
Re: Curebit (YC W11) Raises $1.2 Million For Online Referral System
#79Serving the assets was a big mistake, but isn't this the same forum that overwhelmingly says copying isn't stealing and that no harm is done to the original creator when you duplicate their work? Now, suddenly everyone's a hard ass about IP? In this case more than all the others argued here, if you exclude the assets problem, there was zero detriment caused by using this design. It's not a competing product, and it d…
Sure, people argue on the semantics of IP infringement and while many feel that intellectual property laws are woefully one sided, most of what I've seen suggests that at least a fair number of people feel that copying material in contrary to the creator's wishes is wrong. Do some folks do it anyway? No doubt. Regardless, I think much of the hard assedness has been in response to the media companies and lawmaker's ap…
I think it's more of an issue that calls into serious question their integrity, motivations and skills. It's pretty hard to start a company out of an incubator with community support when you'e signaled that you've no ethical regard for the very community that supports you.
Re: Curebit (YC W11) Raises $1.2 Million For Online Referral System
#80Earlier quoted context omitted.
So, these guys get YCombinator and other investors to give them $1.2M and they still have to rip off 37 signals' design. I wonder which startup got rejected in their place.
What if curebit copied highrise's product - not the design mind you, but the core functionality of the product - and used a completely different, original design to dress up the product? Would you throw a similar tantrum? This is something that's always perplexed me. Companies copy other companies' business models and compete for the same customers all the time, but that's considered fair game. But if a design is cop…
Second: if curebit used Highrise code verbatim in their product, I bet hell yes there would be tantrum about it.