So basically Deno has its own bundler that lets you not have a local build step and it gets bundled dynamically per-route as requested by users, right? This is very different from industry standards and possibly has many new concerns from devs, none of which are addressed in the article since it's treating the system as a perfect solution, which makes sense since it's a marketing page ("content marketing"). If it was…
From the article: "Fresh renders each page on the fly and sends only HTML" So the bundle size is zero.
It's not just HTML but also JS that gets sent.