Earlier quoted context omitted.
What missed opportunity, Apple saw the opportunity right there and took it: the opportunity to reinforce the lock-in they always, always consider imperative to achieve. People think Apple simply don't care about other platforms, but that's just not true. They do care - they care that developers should stay the hell away from them.
i know, it's just completely delusional. Thinking that a programming language can thrive in a walled garden is insane. They've been burned by this in the past with objc, i don't understand how they can try again.
A programming language thriving is a secondary or tertiary goal.