Earlier quoted context omitted.
IMO, the only way for physical books to exists alongside ebooks is by bundling the ebook with the physical book, similar to movies. It baffles me why publishers haven't already done this, but then again...publishers aren't the brightest people.
Some publishers offer the ebook + physical book combo for less than buying them separately. For example, you can get the following deal on a particular book from O'Reilly: ebook: $31.99 print + ebook: $32.99 print: $29.99 Ref: http://shop.oreilly.com/product/0636920018414.do
> print: $29.99
The fact the ebook costs more than the print book is just laughable. It reminds me of Ticketmaster's "delivery fee" that they charge when you print tickets at home.