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Apple announces ‘upgrade’ to App Store pricing, adding 700 new price points

9to5mac.com

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Re: Apple announces ‘upgrade’ to App Store pricing, adding 700 new price points

#71

Give me an option to search for "no ads" in an app, or give me nothing. I've simply stopped buying iOS apps because I'm done with the ad loads.

Likewise, I want to search for "no IAP" apps.

I don't mind IAP necessarily, but it's frustrating when you download an app and then it immediately says you have to pay $10 a month to even open it. Those shouldn't be listed as "free" in the App Store and should be separate from an app that might be "free" but have a minor feature disabled by an IAP.

Re: Apple announces ‘upgrade’ to App Store pricing, adding 700 new price points

#72

Earlier quoted context omitted.

And then there are gas stations, infamous for taking it another step and including another tenth of a penny.

Only American gas stations. They go so far as to have the 9/10 of a cent fraction as a permanent part of the sign.

The majority of New Zealand petrol stations display the fractional cent too. Same in Australia from memory.

Re: Apple announces ‘upgrade’ to App Store pricing, adding 700 new price points

#73

Earlier quoted context omitted.

> Then again, at this point, Apple is a treasury operation that also sells phones and computers. I'm guessing you are joking but incase you were not, Apple still makes far far more from selling new products than they do from investments. So that statement is false or misleading.

By investments do you mean App Store commissions? They do make quite a lot from that. Not more than they make on hardware sales, but it's a pretty substantial fraction of their revenue.

https://en.wikipedia.org/wiki/Braeburn_Capital

Re: Apple announces ‘upgrade’ to App Store pricing, adding 700 new price points

#74

So, never having bothered with Apple hard-/software I am a bit confused... A developer can't just set a price for something? But then out of the first 10000 natural numbers, Apple semi-arbitrarily select a set of 900 "known-good" numbers that work well for prices? Like, as if the other numbers are somehow bad prices? If you charge someone $7,43 for something, the ghost of Steve Jobs will start haunting you? That's, l…

When selling a product, we were doing A/B tests with price points and so we had results that the same product was selling better if it was priced at £7.49 per month rather than £6.99. For some reason people subconsciously think that 7.49 is smaller than 6.99 or things like £5 wouldn't sell much but £5.99 would be going off the virtual shelves in an instant.

Crazy.

Re: Apple announces ‘upgrade’ to App Store pricing, adding 700 new price points

#77
post #27

Earlier quoted context omitted.

The psychology is (allegedly) simple. When you see a price like $4.99, unless you're pre-conditioned, you are expected to read it as FOUR-99, essentially $4, even though it's $5 for all practical purposes. Often it is styled as $4.⁹⁹ to double down on this effect. This looks silly, and many people, including me, have taught themselves to recognize this pattern and round the price correctly without a mental effort. So…

And then there are gas stations, infamous for taking it another step and including another tenth of a penny.

I am old enough that when I was a kid in the UK there was still such a thing as a halfpenny (pronounced: ha'penny). Although please note: I am not that old; this was ½p - half a 'new penny', i.e. 1/200 of a pound sterling, and not to be confused with the old ½d, half of an old penny, which was 1/480 of a pound (or two farthings). Predecimal currency was well before my time. By over half a decade, in fact. But anyway, point is: of course this meant that some things were priced to end with £0.99½p. The rules are universal.

Re: Apple announces ‘upgrade’ to App Store pricing, adding 700 new price points

#78
post #4

10x the number of price points is nuts. Then again, at this point, Apple is a treasury operation that also sells phones and computers.

> 10x the number of price points is nuts. When you RTFA, you'll learn that Apple is also making it far simpler to manage their app pricing in 45 currencies/175 storefronts. For example: "Starting today, developers of subscription apps will also be able to manage currency and taxes across storefronts more effortlessly by choosing a local storefront they know best as the basis for automatically generating prices across…

This is the real new feature.

App developers don't want to go choose a competitive price in every one of 174 locales.

But they also don't want to be pricing too high or low for what the local population can afford/is willing to pay.

Let apple do the fancy machine learning to figure out optimal translation tables for each locale to maximize revenue.

Re: Apple announces ‘upgrade’ to App Store pricing, adding 700 new price points

#79

So, never having bothered with Apple hard-/software I am a bit confused... A developer can't just set a price for something? But then out of the first 10000 natural numbers, Apple semi-arbitrarily select a set of 900 "known-good" numbers that work well for prices? Like, as if the other numbers are somehow bad prices? If you charge someone $7,43 for something, the ghost of Steve Jobs will start haunting you? That's, l…

Not even close. They semi-arbitrarily came up with prices they allow in the App Store, probably “justifying” it using some metrics, or your app will be rejected.

The press release implies that the chosen price points are "approachable" for app store customers.

Re: Apple announces ‘upgrade’ to App Store pricing, adding 700 new price points

#80

So, never having bothered with Apple hard-/software I am a bit confused... A developer can't just set a price for something? But then out of the first 10000 natural numbers, Apple semi-arbitrarily select a set of 900 "known-good" numbers that work well for prices? Like, as if the other numbers are somehow bad prices? If you charge someone $7,43 for something, the ghost of Steve Jobs will start haunting you? That's, l…

Idk, doesn't this happen everywhere? Like at any physical store most things are $X.99 or $X.00 or $X.49, but not usually something like $X.31. Maybe this is just a US quirk.

Apple sees themselves as a storefront not a payment processor, so maybe the idea is to make things look more consistent as you're scrolling through or comparing multiple apps.

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