A new-to-me term I learned recently which I feel quite nicely relates to this post is Consumer neuroscience. Wikipedia clinically describes the field as "The goal of the field is to find neural explanations for consumer behaviors in individuals both with or without disease." Personally I have a less favourable description of it. How to make people addicted to your product, and spend more money than they should.
BJ Fogg [1] is someone who could have contributed to our recent "Things you built and regret" thread. His "Persuasive Computers" paper gets blamed (for example by Tristan Harris) for the explosion of attention economics. That's perhaps unfair as his Tiny Habits work seemed geared toward wellbeing. [1] https://en.wikipedia.org/wiki/B._J._Fogg
ETA Is Google Making Us Stupid?, Nicholas Carr, 2008