Marketing can only go so far. Are more people finally starting to take their heads out of the cloud? Not only do cloud providers need to pay their own costs, they also need to make a profit on top of that; thus, if one thinks critically, the only time renting can be cheaper than owning is if it's short-term.
- Ability to scale up and scale down in a matter of minutes.
- Reduction in variable capital costs required to meet peak demand.
- Ability to test and prototype products or services at scale without significant investments.
- Ability to have, on tap, products and services that in a traditional sense, would take a lot of time and manpower (A company can invest in equipment and manpower to spin a few services. But as you add more services, it costs more and more to build and maintain such systems. With cloud services, you can use, test and experiment before finalizing)