Earlier quoted context omitted.
That's an absolutely great point. What if, for example, prices for things like conferences were lower for women? I'm sure that even men would appreciate a higher female-to-male ratio at such events (and women would not feel like black sheep being there). In fact, this is such a win-win scenario that I don't understand why this is not being done currently.
Because lowering prices for women would absolutely be sexism, by definition, and to a certain extent would cheapen their presence there. Maybe it would be worth it. Maybe you could spin it as a promo so it wasn't as big a deal. But that's why.
Just like affirmative action got called racial discrimination... Not really. I guess that's along the lines of how one would spin it.