As a crypto enthusiast I looked into what it would take to accept ADA payments on my membership site without relying on a payment provider. I was surprised by the quality of the documentation and realized it was quite feasible to implement. I decided against it as the sentiment around crypto (even a proof of stake chain like Cardano) would probably have a negative net result on customer acquisition and retention. It…
Yes, that's a big problem. You might harm your reputation including a Crypto payment option.
They waited long enough for regulatory clarity on crypto (and still are waiting for other rules to go through) and they have already deployed their offerings today.
So there is no 'big problem' and those companies are choosing the cryptocurrencies that will survive regulations.