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AppLovin offers to buy Unity Software in $17.5 bln deal

reuters.com

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Re: AppLovin offers to buy Unity Software in $17.5 bln deal

#71

Post by croes »

celtain wrote: post #60
tmpz22 wrote: post #59

Earlier quoted context omitted.

> they could let Unity be Unity Like they let whatsapp be whatsapp and instagram be instagram? With current market incentives we should expect these companies to become less benevolent, not more.

I'm far from a frequent user of either, but Instagram and especially WhatsApp don't seem to have suffered terribly under Facebook. Instagram has obviously changed, but it would have changed as an independent app too. What's particularly "Facebooky" about its evolution? WhatsApp feels exactly the same to me. Do I just have a short memory?

Not the companies suffer but the users. Facebook would use Unity to get more user data just like they did with WhatsApp, Instagram and Oculus

Re: AppLovin offers to buy Unity Software in $17.5 bln deal

#72

Post by MikusR »

croes wrote: post #71
celtain wrote: post #60

Earlier quoted context omitted.

I'm far from a frequent user of either, but Instagram and especially WhatsApp don't seem to have suffered terribly under Facebook. Instagram has obviously changed, but it would have changed as an independent app too. What's particularly "Facebooky" about its evolution? WhatsApp feels exactly the same to me. Do I just have a short memory?

Not the companies suffer but the users. Facebook would use Unity to get more user data just like they did with WhatsApp, Instagram and Oculus

Unity is not used by endusers

Re: AppLovin offers to buy Unity Software in $17.5 bln deal

#73

Post by croes »

MikusR wrote: post #72
croes wrote: post #71

Earlier quoted context omitted.

Not the companies suffer but the users. Facebook would use Unity to get more user data just like they did with WhatsApp, Instagram and Oculus

Unity is not used by endusers

But the games developed with it are. It's not about tracking of developers but users.

Re: AppLovin offers to buy Unity Software in $17.5 bln deal

#74

Post by djmips »

pharmakom wrote: post #70
whoisjuan wrote: post #33

Earlier quoted context omitted.

There are some Zuckerberg emails exposed as part of some subpoena process where he describes why Unity was a valuable asset to build Meta's AR/VR business. He goes on a lengthy argument about why owning Unity will create a value flywheel that could accelerate Meta's business by doubling down on Unity's engine as a core technology for building games and other AR/VR experiences: https://sriramk.com/memos/zuck-unity.pdf…

I don’t think Unity would be so hard for Meta to replicate and open-source… destroy Unity business model and make the game engine of choice one that by default integrates with Meta platforms.

Sure, sure - it's so easy. Tell me, how's Lumberyard doing?

Re: AppLovin offers to buy Unity Software in $17.5 bln deal

#75

Post by xSxY3fj5gVCmvWE »

2600 wrote: post #25
hesdeadjim wrote: post #19

Earlier quoted context omitted.

Yea, they've spent a lot of money over the last few years on questionable acquisitions (Weta for multiple billions, seriously?). They are making a big push into their game services division, which is more than ads now: matchmaking, lobbies, dedicated servers (Multiplay acquisition), etc. They also aren't trying to only target Unity for some of these. Multiplay in particular runs a lot of Unreal games, or at least the…

Apex Legends on PC and consoles is using a modified version of Source engine, although the mobile version is using Unreal.

The game's engine is irrelevant to the multiplayer backend in this case. https://unity.com/case-study/apex

Re: AppLovin offers to buy Unity Software in $17.5 bln deal

#76

Post by pharmakom »

djmips wrote: post #74
pharmakom wrote: post #70

Earlier quoted context omitted.

I don’t think Unity would be so hard for Meta to replicate and open-source… destroy Unity business model and make the game engine of choice one that by default integrates with Meta platforms.

Sure, sure - it's so easy. Tell me, how's Lumberyard doing?

I think Lumberyard is targeting CryEngine / Unreal more than Unity?

Re: AppLovin offers to buy Unity Software in $17.5 bln deal

#78

Post by jacknews »

devindotcom wrote: post #41
jacknews wrote: post #16

"AppLovin" Who? It just highlights the parlous state of the current economic structure when some adware outfit is a 'peer' of one of the premier game engines.

That's interesting, I hadn't seen this version of "perilous" before but I like it.

I'm using it for 'dire', 'desperate' more than 'perilous', though when your ad agency makes more from your products than you do, you could also say the economic structure is in peril.

Re: AppLovin offers to buy Unity Software in $17.5 bln deal

#79

Post by croes »

MikusR wrote: post #77
croes wrote: post #73

Earlier quoted context omitted.

But the games developed with it are. It's not about tracking of developers but users.

And nothing stops them adding facebook (they already are doing it)

With FB as owner there would be no choice because it's already part of the engine.
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