The bit that struck me is that they're asking brides to buy wedding dresses without trying them on first. I guess that Zappos has proven that free return shipping is a viable clothing model, but I'm not sure how well it's going to work for wedding dresses.
DressRush Pitch Deck
71–80 of 95 posts
Re: DressRush Pitch Deck
#72Earlier quoted context omitted.
My biggest problem with it was at the bottom of the fourth slide. The problem that they're solving is apparently that brides can't afford their perfect wedding, but their picture has Vera Wang dresses at $1500. Nice looking deck though :)
Since I definitely don't fall in the target market, I have no idea whether you intended that as a comment on unrealistically low prices, unrealistically high bridal expectations, or that the company targeted the high end of the target market.
More the way that that picture came right after the $500->$150 sale tag and the "most brides can't afford...".
It seemed to me like the authors of the deck are trying to sell low cost bridal, but when they need pictures, they're going far more upmarket (that's $1500 after their discount, not before). That seems to me to be stretching the truth somewhat.
Re: DressRush Pitch Deck
#73Shouldn't "Sara Morgan" be the first person listed on the team as she has the most Wedding experience?
Re: DressRush Pitch Deck
#74One thing to note: 4) says 444.5 million people x 28 k = 75.6 billion spent each year. The 75.6 billion came from 2.7 million * 28K.
Which seems wrong to me. Only ONE COUPLE spends 28k per wedding. The cap should really be $28k/wedding * 2.7mil wedding. Fancy design, flawed math.
Re: DressRush Pitch Deck
#75Beautiful execution. I'd give people a way to print out or download your deck so that associates can hand a hard copy to the investing partner. Edit: Also really quick, not sure if this is the correct use of market size. What is your actual segmented address market? 28k is the average wedding but that must be skewed by 500k+ weddings. Next, I'd like to know how your 2.0 products are going to be able to capture pieces…
A PDF is linked at the bottom with their contact information: http://investors.dressrush.com/Dress_Rush_Pitch_Deck.pdf
Re: DressRush Pitch Deck
#76A bit off topic but nevertheless important: The wedding is overrated. Plan and think about the marriage.
Re: DressRush Pitch Deck
#77So a groupon model with one-time customers? Good luck.
Re: DressRush Pitch Deck
#78Start-ups need to be realistic with their market size estimates. Their provided number is too inflated after adding wedding guests to their market estimate. Wedding guests are not the ones paying for weddings dresses. Plus, under this assumption, the groups of wedding guests are mutually exclusive. A better estimate should not factor in the guests at all. Lastly, how is every person paying that much for a single wedding? That last calculation is absurd.
Re: DressRush Pitch Deck
#79The bit that struck me is that they're asking brides to buy wedding dresses without trying them on first. I guess that Zappos has proven that free return shipping is a viable clothing model, but I'm not sure how well it's going to work for wedding dresses.
Don't brides go back for 3 more fittings after they pick the dress, including one just a few days before the wedding? I wonder how this fits in.
(Maybe a local tailor solves this problem though).
Re: DressRush Pitch Deck
#80Nice pitch deck, but 100% off retail prices? free??