I am curious to see how this plays out with the coming recession (hiring freezes instituted already). I suspect that #3 segment will prove to be ephemeral - a result of fed's QE unlimited regime.
If you look at Google, Apple, Amazon, etc's balance sheets they're quite solid, not really at this point propped up by monetary policy any more.
You cannot expect these things to go unchanged if the Fed stops throwing money around like it's used to. And if it doesn't, a bag of rice will soon cost $1000 because we have an shortage of farm workers and an oversupply of wellness bloggers, influencers and administrators.